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Market Research and The Rising Data Tide

Market Research and The Rising Data Tide

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

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The Use of Social Media in Pharmacy Market Research

The Use of Social Media in Pharmacy Market Research

Alex Palermo, Vice President

There has recently been much discussion about the use of social media in market research, and how it can be applied to pharma research.

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A Better Way to Communicate with the LGBTQ Community

A Better Way to Communicate with the LGBTQ Community

Anna Rossi, Associate Analyst

It is important to understand the most appropriate way to speak to LGBTQ consumers and measure their sexuality to lead to the most actionable insights for your brand.

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The Importance of Understanding Culture from Diverse Lenses

The Importance of Understanding Culture from Diverse Lenses

Hillary Stifler, Vice President

In today's political and social climate it is especially important for marketers to understand culture from a diverse lens when planning advertising.

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How Young People Will Grow Into the Current Labor Force

How Young People Will Grow Into the Current Labor Force

Mary McIlrath, Senior Vice President

How much disparity exists between the jobs we dream of and the jobs we'll most likely get? We polled more than 400 teenagers to find out.

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Women's History Month: A Tribute to Jean Wade Rindlaub

Women's History Month: A Tribute to Jean Wade Rindlaub

Shellie Brigando, Senior Layout Specialist

Women in the world of advertising and market research owe a great debt to Jean Wade Rindlaub and the many other women who have paved the path we pursue.

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How Employers are Dealing with Rising Pharmacy Costs

How Employers are Dealing with Rising Pharmacy Costs

Alex Palermo, Vice President

We partnered with our client, Anthem, to find out what employers are doing to combat the rising costs of specialty pharmacy coverage. Here are some of the key themes we uncovered.

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Not All Online Community Engagement Is Created Equal

Not All Online Community Engagement Is Created Equal

Cailun Gangi, Online Community Research Analyst

Years of experience hosting online long-term communities helped us at C+R to develop a set of best practices that maximize the value clients receive.

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