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Top Takeaways from Multicultural Retail 360

Top Takeaways from Multicultural Retail 360

Jorge Martinez, Vice President

We attended the Multicultural Retail 360 conference and there were a few trends that we thought were extremely relevant wanted to share.

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How Market Research Can Help You Understand Consumers' Desire Path

How Market Research Can Help You Understand Consumers' Desire Path

Brenna Ivey, Senior Research Analyst

Understanding your user's "desire path" signals to the consumer that they matter -- something that is increasingly important, especially among Millennials, who really want brands to care -- and ultimately results in better design.

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Clean Label Initiatives: What Do Consumers Actually Believe?

Clean Label Initiatives: What Do Consumers Actually Believe?

Zach Olsen, Research Analyst

At C+R, we've made an effort to break through the echo chamber and research how consumers really feel about clean labels. What follows are some of the salient findings from our recent study.

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Pokémon Go is a Game-Changer, and Why We've #GottaCatchThemAll

Pokémon Go is a Game-Changer, and Why We've #GottaCatchThemAll

Shaili Bhatt, Senior Director

In the span of a week, more people have downloaded Pok�mon Go! than Twitter. Hitting the world by storm, Pok�mon Go is setting a new standard for gaming and social connectivity for players of all ages and skill levels. It is the fun of geo-caching, with

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The Use of Emojis in Market Research

The Use of Emojis in Market Research

Erika Hammer, Senior Research Director

Now, there's a vast library of these emojis that can be found on most devices and the number continues to grow. So instead of simply using the symbols to depict '<3' as a heart, we we now actually see a real heart.

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The New E-Commerce: The Rise of Subscription Services

The New E-Commerce: The Rise of Subscription Services

Alex Palermo, Senior Director

Why are online subscription services so prevalent? Because they're easy and effortless. Aside from their sheer ease of use, online subscriptions are popular among the millennial set for five main reasons

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How Our Environment Influences What We Buy

How Our Environment Influences What We Buy

Elena Lyrintzis, Research Analyst

The way we interact with environmental stimuli can seriously impact our purchasing behavior. We offer three environmental factors that shape purchases and why they matter for marketing.

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Seven Keys to Understanding the Parent/Child Shopping Dynamic

Seven Keys to Understanding the Parent/Child Shopping Dynamic

Terrie Wendricks, Vice President

Kids can have an influence and play a significant role in the purchase decision for kid-oriented products. Because of this, it is important for brands to consider the influence that a child can have on their parents for their particular category.

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