Emerge Smarter Blog

Not Your Parents’ DIY: How the Economy and Technology Are Impacting the Future of the Home Improvement Category

Alex Palermo, Senior Director
Hillary Stifler, Vice President

C+R recently attended the Home Improvement Research Institute Conference in Oak Brook, IL.

Navigating Your Shoppers' Journey

Terrie Wendricks, Vice President

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

How to Obtain and Use Actionable Shopper Insights

Terrie Wendricks, Vice President

How does a company make progress toward navigating the volatility in the marketplace that has become the norm? It starts with a strong shopper insights foundation.

Grocery Store Satisfication Survey Reveals US Regional Differences

Bob Relihan, Senior Vice President

Recently, I noted a large study that concluded the United States was divided into three regions that could be characterized by different attitudinal and temperamental make-ups.

C+R Research Hires Terrie Wendricks to Head Shopper Insights Division

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Shopper Insights at the Grocery Store

Bob Relihan

One of the biggest flashes of insight I had about the grocery was the realization that it could be just like the jewelry store.

Ensure the Most Shoppers See your Communications

Bob Relihan, Senior Vice President

There is a good deal of received wisdom about the grocery store design and how it can both engage the consumer and structure their progress through the store.

Lessons for Market Research from Black Friday and Cyber Monday

Walt Dickie, Executive Vice President

The torrent of shopping data from Black Friday and Cyber Monday is coming in.