Emerge Smarter Blog

Journey Mapping – A Visual Way to Get Closer to Your Consumers and Their Needs

Kat Figatner, Senior Vice President

Journey Mapping has been getting a lot of buzz lately. At C+R, we’ve been seeing the frequency of requests for this type of project growing over the years from clients across all industries.

Three “Little” Ways I am a Different Consumer

Emily Prozeller, Vice President

In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?

Three Essentials for Successful Brainstorming

Kat Figatner, Senior Vice President

If you’ve ever participated in a poorly executed brainstorming session, you can understand why so many cartoonists make light of them.

Re-emerging from COVID: What Are Consumer and Shopper Attitudes & Behaviors? - Key Takeaways

Mimie Lund, Vice President

On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain

Creating the Trifecta with Shopper Research

COVID-19 has demonstrated to us, more than ever, the challenges of a rapidly changing retail marketplace.

The 2021 Shopping Revolution

Zoë Honeycutt, Qualitative Analytical Support Specialist

With much of the United States locked down for parts of 2020 due to the COVID-19 pandemic and many schools and offices still closed, it comes as no surprise that how shoppers find and receive goods

Despite COVID, Brands Still Need Consumer Research to Know Where They Stand

Steve Stallard, Senior Vice President

Brands have been facing uncertainties since the start of the COVID-19 pandemic; and for many of them, this has led to tightening budgets, primarily spending less on advertising.

Is It OK If Your Market Research Isn’t Always Revolutionary?

I know I speak for many of my colleagues when I say that we’d love our work life to go back to the “status quo” – pre-pandemic conditions.