Journey Mapping has been getting a lot of buzz lately. At C+R, we’ve been seeing the frequency of requests for this type of project growing over the years from clients across all industries.
In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?
On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain
Zoë Honeycutt, Qualitative Analytical Support Specialist
With much of the United States locked down for parts of 2020 due to the COVID-19 pandemic and many schools and offices still closed, it comes as no surprise that how shoppers find and receive goods
Brands have been facing uncertainties since the start of the COVID-19 pandemic; and for many of them, this has led to tightening budgets, primarily spending less on advertising.