Emerge Smarter Blog

The Rise of DIY Beauty in the Multicultural Community

Ashleigh Williams, Senior Director

Baking, zoom parties, and Netflix binge-watching are the things we relied on during the pandemic as our behaviors shifted to adapt to a “new” normal.

The Metaverse and What it Means for Shoppers

Kathleen Blum, Vice President

Many of us have heard of the metaverse, but very few of us know what it is, let alone all the other acronyms of AR, VR, MR, and XR that may be tossed into discussions about the metaverse.

Shopper Insights: Private Label Gains During Inflation

Kathleen Blum, Vice President

Take a look at your local grocery store shelf or gas station and it is clear that the US shopper is faced with inflation.

Journey Mapping – A Visual Way to Get Closer to Your Consumers and Their Needs

Kat Figatner, Senior Vice President

Journey Mapping has been getting a lot of buzz lately. At C+R, we’ve been seeing the frequency of requests for this type of project growing over the years from clients across all industries.

Three “Little” Ways I am a Different Consumer

Emily Prozeller, Vice President

In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?

Three Essentials for Successful Brainstorming

Kat Figatner, Senior Vice President

If you’ve ever participated in a poorly executed brainstorming session, you can understand why so many cartoonists make light of them.

Re-emerging from COVID: What Are Consumer and Shopper Attitudes & Behaviors? - Key Takeaways

Mimie Lund, Vice President

On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain

Creating the Trifecta with Shopper Research

COVID-19 has demonstrated to us, more than ever, the challenges of a rapidly changing retail marketplace.