Brands have been facing uncertainties since the start of the COVID-19 pandemic; and for many of them, this has led to tightening budgets, primarily spending less on advertising.
As soon as COVID-19 proved itself to be a big deal by keeping us, and many Americans, safe at home, C+R Research developed a COVID-19 Task Force to keep a pulse on changing consumer behaviors.
The 21st century may not have brought us into the world of flying cars, outer space living, and a robotic maid named ‘Rosie’ like it did for ‘The Jetsons’; it does, however, allow us to live in a w
While most of the country has been in lockdown for several weeks now, consumers are without a doubt sinking into their new “normal.” Whether it be how consumers grocery shop, interact with friends
On April 30, 2020, we hosted our sixth and final Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic.