It's important to do all research right, but this is especially true for segmentation studies. Does your company put the right amount of priority, attention and resources behind your segmentation research?
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What we found when we explored singles' attitudes and behaviors to brands, shopping, and lifestyles confirmed our suspicion: the face of single adults in 2015 was very different than the one that marketers and even market researchers may have set in their
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Maybe you saw the media splash that month that occurred after the U.S. Bureau of Labor Statistics reported that for the first time in our national history, the number of adults who were single outnumbered those who were married.
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One of the more infuriating experiences a moderator can encounter in a focus group is the respondent who seems to be critical of everything.
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