Emerge Smarter Blog

Four Keys to a Great Segmentation

Paul Metz, Executive Vice President

A segmentation study is a major undertaking for any brand – but the payoff is great as it provides a wealth of information and insight.

Smarter Segmentation Research – The Time is Now!

Paul Metz, Executive Vice President

It's important to do all research right, but this is especially true for segmentation studies. Does your company put the right amount of priority, attention and resources behind your segmentation research?

The New Independents: The Single Adult is Not Who We Thought they Were

Dave Mastrofski, Vice President

What we found when we explored singles' attitudes and behaviors to brands, shopping, and lifestyles confirmed our suspicion: the face of single adults in 2015 was very different than the one that marketers and even market researchers may have set in their

The New Independents: Marketing to the Single Adult

Dave Mastrofski, Vice President

Maybe you saw the media splash that month that occurred after the U.S. Bureau of Labor Statistics reported that for the first time in our national history, the number of adults who were single outnumbered those who were married.