Introducing A+U NOW
The Industry’s First & Only Automated DIY A&U Study!
Launching in Late October 2020!
What is A+U NOW®?
A+U NOW® is built to be used by multiple people across your brand, marketing, sales, consumer/shopper insights or even executive teams. Its intuitively designed reporting tools are ideal for all audiences. Choosing from an easy-to-navigate set of specifications, A+U NOW® users can:
- Define categories from more than 600 available CPG product modules,
- Refine specifications of targeted consumer and shopper audiences,
- Designate brands to be included in the research, and
- Even add custom attributes to an already robust set.
The Benefits of A+U® NOW
- Rapid turnaround
- A+U NOW® gives you actionable perspective in days, to make timely market decisions and move forward
- Category Customization
- Define custom product categories that are right for your business – built from 600+ CPG product subcategories
- Data Mining
- An intuitive portal includes data filtering tools with power to explore your data for deeper brand and audience insights
- Start-to Finish Reporting
- A+U NOW® automatically generates high quality, fully formatted PowerPoint reports that are ready for analyzing, editing, and presenting
- Cost Efficiency
- A+U NOW® delivers professional-grade reporting often for about half of a traditional custom A&U study
A+U NOW® is an ideal solution for…
- Established brands with limited funding
- Low incidence categories with smaller budgets
- Opportunities in newly considered categories
- Brand acquisition assessment
- Adjacent category consideration
- Brand positioning white space
- Slow growth brands or categories
- Start-ups looking for information
- Global brands considering US entry
- Grounding agencies, consultants in categories
- AND MUCH, MUCH MORE!