Over the past year, the pandemic changed most things in our lives but especially the way that people shop. Three key areas shoppers’ habits have changed are:
- The categories purchased
- An increased concern for their safety, as well as health and wellness
- The meteoric rise in the use of e-commerce
Fill out the form to download our latest ebook, The Evolution of Shopper Research in a COVID World, and learn how we addressed each of these trends through our tried-and-true methodologies (both quant and qual) as well as others that we evolved and adapted to better reach shoppers all over the world amidst the mandated lockdown.