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shopper insights ebook

The Evolution of Shopper Research in a COVID World

Terrie Wendricks, Vice President
Erin Barber, Senior Vice President
May, 2021

Over the past year, the pandemic changed most things in our lives but especially the way that people shop. Three key areas shoppers’ habits have changed are:

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In-Person Qualitative Research

The In-Person Qualitative Research Evolution: Powered by COVID-19

Erin Barber, Senior Vice President
Kat Figatner, Senior Vice President
March, 2021

Over the past year, the pandemic changed many things, especially the way qualitative research is conducted.

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Hispanic Teens research

A YouthBeat Spotlight: Starring Hispanic Teens

Mary McIlrath, Senior Vice President
Jorge Martinez, Vice President
September, 2020

At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs.

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Segmentation Research

A Primer to Understanding Segmentation Research

Robbin Jaklin, President
Paul Metz, Executive Vice President
Kat Figatner, Senior Vice President
September, 2020

Your prospects and customers are not all the same—learn how segmentation research can help guide your targeting and messaging strategies.

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14 Common Issues That Plague Brand Health Trackers

14 Common Issues That Plague Brand Health Trackers

Lisa Bloxson, Vice President August, 2020

Whether you’re embarking on your very first wave of brand health tracking or looking to refine an existing program, we’re giving you a peek into our best-in-class strategies for optimizing your tra

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CultureBeat PULSE: July 2020 | Issue 5

CultureBeat PULSE: July 2020 | Issue 5

Jorge Martinez, Vice President July, 2020

The CultureBeat PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers.

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Agile research

Agile Research: The Best of Both Worlds Speed + Quality

July, 2020

In today’s marketplace, growing your business and staying competitive means having the ability to quickly respond to shifting demands and market trends.

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ONLINE QUALITATIVE

Online Qualitative Research: Beyond the Interactive Open-End to Open-Endless Possibilities

Erin Barber, Senior Vice President May, 2020

This eBook provides an insightful guide to designing immersive and impactful online qualitative.

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