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Don't Miss Our Session: Uncovering insights in this new evolving world

Kelly Gebhardt Session Quirks

The CPG landscape has always been in constant evolution. In order to continue to stay ahead of evolving consumer needs and interests and align its brands to meet those needs, Hormel Foods partnered with C+R Research to build a multiphase research approach that would uncover consumers’ current attitudes, needs, usage, shopping, and more.

To capture a comprehensive category journey and to bring the insights to life for the company’s stakeholders, C+R employed many creative approaches, including live consumer panel discussions and activation workshops.

Learn how Hormel Foods leveraged this thoughtful and timely research to:

  • Connect with consumers in a variety of ways to provide foundational insights to make educated decisions across all marketing functions.
  • Gain a deeper understanding of category drivers, need states/occasions, competitive interactions, and channels/market to identify opportunities.
  • Create a center of excellence that aligns cross-divisional strategies to build a differentiated portfolio.

Topic(s) Covered:

  • COVID-19/new consumer
  • Hybrid/mixed methods (qual, quant, mobile, SM)
Contact One Of Our Research Experts:

Erin Barber

Erin Barber
Sr. VP, Online Immersion

Bio / Email

Todd Eviston

Todd Eviston
Senior Vice President

Bio / Email

Kelly Gebhardt

Kelly Gebhardt
VP, Quant Research

Bio / Email

Robbin Jaklin

Robbin Jaklin
President

Bio / Email

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