The CPG landscape has always been in constant evolution. In order to continue to stay ahead of evolving consumer needs and interests and align its brands to meet those needs, Hormel Foods partnered with C+R Research to build a multiphase research approach that would uncover consumers’ current attitudes, needs, usage, shopping, and more.
To capture a comprehensive category journey and to bring the insights to life for the company’s stakeholders, C+R employed many creative approaches, including live consumer panel discussions and activation workshops.
Learn how Hormel Foods leveraged this thoughtful and timely research to:
- Connect with consumers in a variety of ways to provide foundational insights to make educated decisions across all marketing functions.
- Gain a deeper understanding of category drivers, need states/occasions, competitive interactions, and channels/market to identify opportunities.
- Create a center of excellence that aligns cross-divisional strategies to build a differentiated portfolio.
- COVID-19/new consumer
- Hybrid/mixed methods (qual, quant, mobile, SM)