C+R has a particularly rich history in qualitative research. Our founder, Dr. Saul ben Zeev, is credited with taking the group interview approach out of an academic setting, and applying it to marketing research in the 1950s. His innovative thinking and willingness to push the boundaries is at the heart of how we approach research today. C+R’s team of qualitative moderators employ a variety of in-person and digital approaches designed to uncover stories that matter around consumer perceptions, attitudes, and behaviors.
Our moderating team works closely with our quantitative research analysts to integrate multi-modal research into a seamless story, providing you with incredibly rich insights and business building recommendations.
To further enrich the research, we also have an incredibly talented team of storyologists, comprised of multimedia and creative staff who are skilled at turning raw video footage into a video story that highlights our learnings in an engaging and compelling way. These video stories are a perfect way to engage your broader audience in the findings.
Innovative designs. Awesome analytics. Inspirational reports.
Over the years, we've earned a reputation for tackling difficult survey projects by applying expert, creative design to problems where standard approaches fell short. Whether we're doing a simple or complex survey, a concept test or a segmentation, our custom approach to quantitative research delivers dependable metrics and powerful insights that will drive your important business decisions.
Whatever the issue, you can count on C+R's talented analysts to design the right research so that you can make your business decisions quickly and confidently.
You can learn more about our Quantitative Agile Market Research Methods here.
Online Research Communities and Panels
Consumers are already talking about your brand. C+R's Communities and Panels help you join the conversation.
With extensive experience, we are pioneers in the online panel space with twelve years building, sustaining, and utilizing panels and communities. We are vested - we manage panels and communities on behalf of clients, but we also invest in our own. We manage B2B and B2C communities, and we're pros at delivering focused insightful results.
We offer both custom interactive communities and online access panels. Our Communities provide a hub in which projects take place and your target audience can interact with each other, offering a more intimate glimpse into their worlds. Our Panels are a profiled databased of pre-recruited individuals that can be utilized for ready access for any research needs.
Our team uses a range of mobile and PC-based tools and technologies, including but not limited to online discussions, chat sessions, mark-up tools, co-creation tools, webcam IDI's, qualitative and quantitative surveys, photo and video uploads, and more!
Mobile Market Research Methods
The adoption of mobile in recent years has changed the way people not only communicate and interact with one another, but also with companies and brands. Mobile provides marketers and researchers with exciting opportunities, and C+R is at the forefront, taking a thoughtful approach to mobile research.
We keep pace with the ever-evolving world of mobile technology through our own mobile app, mobile communities and lots of research on research. While we offer mobile friendly surveys (online surveys adapted to mobile devices), our approach and philosophy goes beyond just making the current survey tool available on mobile devices. It's about changing how we ask questions and interact with consumers and shoppers in the context of what they're doing and in a way that is consistent with how they're interacting with their devices.