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Techniques to Elicit Deep Motives and Avoid Group-think:

Having conducted thousands of focus groups, C+R moderators utilize an extensive set of techniques and proprietary tools to energize consumers and uncover the hidden drivers of their behavior. We continually experiment with new techniques to keep the experience fresh, enabling us to enrich your understanding of your brands and target audiences.

In particular, our CultureBeat moderators can provide an additional layer of analysis from their understanding of cultural context, even in the consumers’ native language.