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Situation

Our client wanted to understand the Hispanic consumer from a purely cultural perspective; this foundational understanding of this audience intended to educate the marketing team, with the intentions of more thoughtful, relevant advertising geared toward the Hispanic audience.

Outcome

Our immersion was multi-faceted, including: an educational cultural immersion session, a Hispanic consumer panel discuss, on-the-ground community exploration, in-home interviews, and a curated tour of cultural and artistic expressions. The various immersions were invaluable to the marketing team, arming them with relevant, contextual knowledge of the U.S. Hispanic consumer to guide their marketing strategies.

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