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Situation

An advertising agency needed to better understand who and what influences/motivates tweens, as well as gain preliminary feedback and optimize concepts for their new campaign.

Outcome

With a 3-day online qualitative discussion, including the use of a video app, we were able to give our client insight into tweens everyday lives, including hobbies, passions, and future aspirations. These learnings provided direction to reach tweens with their new campaign, as well as how to make the campaign as compelling and motivating as possible to this audience.

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