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A major player in the travel industry was seeking new ways to improve its customers' experience by introducing a new suite of service offerings. The company needed direction on what features to include, and an acceptable price to charge to maximize revenue.


Using a Discrete Choice methodology we were able to identify which service areas were most important to customers, and which bundle of products best met their needs. Our research enabled our clients to evaluate numerous "what if" scenarios to determine price elasticity of common travel scenarios.

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