Back to top
Situation

A leading automobile manufacturer needed to explore how consumers perceived its redesigned vehicle in order to better position it in an increasing crowded landscape.

Outcome

Using focus groups conducted across the US and in different languages, we were able to provide a framework for how the re-designed vehicle can be positioned to overcome barriers to attract new buyers, without alienating its current customer base. We also identified nuances among Hispanic, Asian, and Gen Pop audiences to inform a targeted marketing strategy.

Contact Us