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Situation

An entertainment company needed to test the relevance and appeal of a new email campaign, including the usability on mobile devices.

Outcome

We provided a set of Android & iOS smartphones and tablets so participants could view emails on a mobile device that most closely matched their own. We captured natural behaviors and interactions directly from the device via remote video, allowing us to hone in on attention-grabbing elements, observe behaviors (e.g., finger swipes, clicks, reactions to load times, etc.), which allowed us to optimize the content and layout for mobile delivery of the campaign.

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