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Situation

Our client offers an extensive portfolio of private brands, with products in over 30 categories. Their brands needed a strategic growth plan to help them face increased competition, innovation and differentiation in the private brand space.

Outcome

C+R worked with our retail and wholesale client to gain an understanding of their brands' overall brand health, points of difference, equities, and potential opportunities for extension. C+R's Equity Scope provided the foundation for learning and the marketing teams walked away with a road map for brand planning, including input on evolution of the brand architecture, strategic levers, consumer target opportunities, and category expansion possibilities.

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