C+R recently worked with a client whose flagship brand operates in a highly price competitive, low margin environment. Brand managers were challenged to deliver better margin while maintaining user satisfaction and loyalty.
Ingredient changes are inherently very risky. To help manage and navigate such risk, we utilize analysis based on bootstrap resampling - a technique that simulates tens of thousands of possible statistical outcomes from the same data set. We applied this technique with great success to direct our clients' decisions on how to reformulate their product without risking consumer defection. To learn more, please contact our head of advanced analytics.