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Situation

A leading manufacturer of frozen foods needed to understand how to optimize its product line so they can improve margins while maintaining their share within the category.

Outcome

Using an experimentally-designed quantitative Scenario Test that was calibrated with the client's volume and cost per unit data, we were able to identify what product mix optimized revenue while maintaining volume. The research provided clear guidance to remove an underperforming product and replace it with a new one in order to optimize the brand portfolio.

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