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We are looking for a leader to be on the cutting edge of ever-evolving digital qualitative research. Someone with a passion for talking to and learning about consumers, and high-touch contact with clients.  C+R seeks a Sr. Online Qualitative Research Analyst.  This position will work as part of a collaborative team that applies a myriad of digital research tools and approaches to meet clients’ business strategy needs. Projects are wide-ranging in topics, from innovation, ideation, consumer profiling or bringing color to segmentations, shopper journeys, to concept and messaging testing – all to support client decision-making.  

This position will work across a range of industries including (but not limited to): Consumer Packaged Goods (CPG), Travel, Media, Apparel, Consumer Durables, Finance, and more.  

The Sr. Qualitative Analyst will be instrumental in all aspects of overseeing and executing online qualitative research projects: from consulting on research design/proposals through written analysis/reporting and leading client discussions in debriefs or assisting with presentations of research results.  This role will also collaborate with cross-functional team members across in-person qualitative, quantitative and operations practices.  Ideas for finding and vetting new platform partners and enhancing our current practices are welcome.
 

Position Function

We are looking for a leader to be on the cutting edge of ever-evolving digital qualitative research. Someone with a passion for talking to and learning about consumers, and high-touch contact with clients.  C+R seeks a Sr. Online Qualitative Research Analyst.  This position will work as part of a collaborative team that applies a myriad of digital research tools and approaches to meet clients’ business strategy needs. Projects are wide-ranging in topics, from innovation, ideation, consumer profiling or bringing color to segmentations, shopper journeys, to concept and messaging testing – all to support client decision-making.  

This position will work across a range of industries including (but not limited to): Consumer Packaged Goods (CPG), Travel, Media, Apparel, Consumer Durables, Finance, and more.  

The Sr. Qualitative Analyst will be instrumental in all aspects of overseeing and executing online qualitative research projects: from consulting on research design/proposals through written analysis/reporting and leading client discussions in debriefs or assisting with presentations of research results.  This role will also collaborate with cross-functional team members across in-person qualitative, quantitative and operations practices.  Ideas for finding and vetting new platform partners and enhancing our current practices are welcome.
 

Position Responsibilities

Essential Duties:

  • Aid in responding to client Request for Proposal (RFP) through a written document that outlines a recommended research design, methodology, timing and costs.
  • Develop and apply qualitative research methods to address issues and objectives specified by client.
  • Develop discussion guides to address research objectives.
  • Management and execution of all aspects of qualitative projects, including:  field coordination, activity set up across different digital platforms, quality control, moderation, and report publishing.
  • Moderation of research projects and activities.
  • Develop final reports including: presentation set-up and “read-out” of findings (as needed), data analysis and editorial write-up.  This will also include writing conclusions and identifying opportunities or recommendations that address clients’ business issues. 
  • Coordinate, host, and run client work sessions and debriefs for most projects.
  • Aid in the review of Analysts and Associates reports. 
  • Aid in the analysis for hybrid qualitative and quantitative analysis and reports.
  • Mentor and develop Analysts and Associates on team.
  • Attend client meetings and presentations as needed.

Other Duties:

  • Working with other quantitative analysts in managing and meeting the overall project goals, objectives,     and client management.
  • Keep up-to-date and knowledgeable about clients’ businesses, industries and/or customers.
  • Contribute to the overall organization by offering ideas and suggestions for improving processes and/or C+R’s products and services.
  • Keep abreast of industry changes.
  • Share knowledge and experience with C+R staff.
  • Regular attendance.
     
Skills & Experience
  • 5-7 years experience in marketing research as a supplier preferred. Hands-on online qualitative or traditional qualitative research experience – online communities, discussion boards, mobile research/ethnographies, webcam or mobile 1-on-1 interviews, ethnographies, onsite interviews, etc. highly desirable.
  • Must have leadership, organizational skills, and attention to detail.
  • Excellent written and oral communication skills required.  
  • Proficient with MS Office (particularly PowerPoint).
  • Must be able to handle multiple priorities in a fast-paced team environment.
  • High interest and comfort utilizing internet technologies.
  • Experience with online marketing research communities, bulletin boards, journaling platforms, etc. 
     
Education
Bachelor’s Marketing, Marketing Research, Psychology, Sociology, Communication or other related field.
Working Condition & Benefits

Office environment.  
Note: Nothing in this job posting restricts management's right to assign or reassign duties and responsibilities to this job at any time.

 

Application Instructions

Please submit cover letter, resume and salary requirements or history to jobs@crresearch.com and include “Online Qualitative Research Senior Analyst” in the subject line. 
No 3rd party applications will be considered.
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C+R Research provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.  In addition to federal law requirements, C+R Research complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
C+R Research expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.