Chris joined C+R Research in 2020 after having held client and agency leadership positions at firms like GM, AT&T, Kantar, and Leo Burnett for over 25 years.
Since 2004, Chris has worked as a qualitative research consultant where he has gleaned insights from a broad array of consumers including African Americans, children, teens, seniors, doctors, acculturated Hispanics, moms, thought leaders, and corporate executives.
He has designed and executed studies across many industries, including packaged goods, financial services, automotive, home improvement, beverages, and technology, among others.
Chris holds a BS in Industrial Administration from Kettering University, and an MBA from the University of Chicago where he focused on Marketing and Business.
A native Chicagoan, he lives in the Hyde Park neighborhood with his wife and three children. When not working on qualitative, Chris enjoys remodeling homes.