Erika joined C+R in 2006 and is primarily involved in quantitative research, including concept and promotional testing, market segmentation, tracking studies, product positioning, advertising awareness, customer satisfaction, and business-to-business research. Erika services a variety of industries including retail, cable TV (infrastructure and content), CPG, live entertainment, and the wireless industry.
Prior to joining C+R, Erika was a Project Director at an independent market research firm that specializes in online consumer and business-to-business panels.
Erika holds a BA in Marketing Communications from Columbia College Chicago, where she focused on Creative Sports Marketing.
What's the best part about working at C+R?
The team that I am a part of and the mentorship I have had over the years.
How did you get into the market research industry?
I went to school for sports marketing, but I didn't like the idea of starting my career in ticket sales. So, I thought about the market research class I had taken in school and how looking at data would be somewhat similar to looking at stats in sports, which I had always enjoyed. When I got out of school, I applied to a smaller market research firm in Chicago and got my start in the industry!
If you weren't in market research, what profession would you like to attempt?
What's your favorite restaurant in Chicago and what do you order there?
Black Dog Gelato. They have the best gelato I’ve found since getting back from my honeymoon in Italy.
What's the best piece of advice you ever received?
Look beyond the fear to the potential.