Gina joined C+R in 2003 as a quantitative intern and joined the team full time in 2004. Gina's primary focus at C+R is quantitative research for consumer packaged goods, health and beauty, pet care, and financial services. While at C+R, Gina has worked on a variety of projects, though mainly focusing on segmentation, attitudes and usage, advertising, and concept and product testing. She has experience with a variety of methodologies including mobile and qual/quant hybrid techniques. And across many projects, she works closely with the qualitative team incorporating insights from both traditional focus groups as well as online communities. Gina received a B.S. in Marketing with a minor in Psychology from Illinois State University.