Katie Borman, Research Director, joined C+R in 2015. Katie is primarily involved in quantitative research, including concept and promotional testing, market segmentation, path-to-purchase studies, brand health tracking, customer satisfaction research, product positioning, and advertising awareness. Katie also has two years of experience leading quick-turn online panels and communities. While she services a number of different industries, Katie specializes in CPG and retail-focused research.
Katie holds a BA in Communications from Loyola University Chicago with a concentration in Advertising & Public Relations, along with double minors in Marketing and Management from Loyola’s Quinlan School of Business.