Lizzy Kinasz, Senior Research Analyst, joined C+R in 2010. Lizzy has been involved in a wide variety of general market projects including new product development, concept tests, positioning research, advertising tests, in-home usage tests, segmentations, satisfaction tracking, attitude and usage studies, and qual/quant hybrids. She also has been involved in several research community panels.
She has worked with a wide variety of nationally recognized clients, mainly in the consumer packaged goods and retail sectors.
Additionally, Lizzy was part of a larger team that helped in the development of a large-scale online focus group software that merges qualitative and quantitative research methods.
Lizzy received a Bachelor of Science in Advertising and Sociology from the University of Illinois at Urbana-Champaign.