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Matt Finocchio, Online Qualitative Research Director, joined C+R in 2012. ​

After working primarily with the quantitative team, Matt broadened his research expertise by joining C+R’s growing online qualitative team in 2017.  Matt’s experience spans involvement in custom research for consumer-packaged goods, food & beverage, financial services, and healthcare.​

Matt has worked using a variety of methodologies, including online focus groups, attitude and usage assessments, concept and product evaluations, advertising testing, home usage tests, central location tests, tracking studies and qual/quant hybrids. ​

Matt received his BA in Communication Studies from Bloomsburg University of Pennsylvania.​

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