Matt Finocchio, Online Qualitative Research Director, joined C+R in 2012.
After working primarily with the quantitative team, Matt broadened his research expertise by joining C+R’s growing online qualitative team in 2017. Matt’s experience spans involvement in custom research for consumer-packaged goods, food & beverage, financial services, and healthcare.
Matt has worked using a variety of methodologies, including online focus groups, attitude and usage assessments, concept and product evaluations, advertising testing, home usage tests, central location tests, tracking studies and qual/quant hybrids.
Matt received his BA in Communication Studies from Bloomsburg University of Pennsylvania.