Waleed is a Vice President of Qualitative Research at C+R Research. Having worked on four continents in various qualitative roles, he has over 20 years of global research experience. Using traditional and non-traditional research techniques and approaches, Waleed takes pride in custom solutions that are specifically tailored to his clients’ needs. He has worked across numerous sectors and categories throughout his career. His experience spans across automotive, agriculture, CPG, healthcare, technology and durables. Waleed has experience with specialist B2B audiences as well as youth. As a seasoned moderator, he brings a ton of passion and energy to all the projects he works on.
Prior to joining C+R, Waleed held leadership positions at Kantar, MarketVision, and YouGov. In addition to starting a qualitative boutique and later selling it, Waleed has helped to build qualitative businesses across the globe including Chicago, London, and Dubai. He takes pride in mentoring and coaching the next generation of researchers and is regarded as an industry thought leader on global research.
Waleed is actively involved as a speaker and participant with ESOMAR and other global research industry groups. He holds a bachelor's degree in Psychology from American University.