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industry expertise
Market Research for the CPG Industry
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case study
Where’s the White Space for My Brand
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What Makes a Good Treat – Understanding the Landscape of Kids Treats
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Vodka Category Segmentation to Drive Communication and Momentum
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Using Unboxing to Obtain Parent and Child Reactions
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Using Brand Illuminator for Early In-Market Indicators
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Online Communities for New Product Launch Using IHUTS With Hard-to-Reach Targets
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Qualitative Research + Activation Workshops Help Financial Institution Win With Gen Z
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Using Immersive Qualitative and Using Decision Trees to Understand Toy Shopper’s Behaviors
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Understanding Seasonal Shopping, and Making Insights Actionable
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