A Brand Health Study Reveals Differing Response Styles Between US and Canada

A Brand Health Study Reveals Differing Response Styles Between US and Canada

overview A global specialty dog and cat food manufacturer had experienced steady growth over a number of years but didn’t know exactly why – they hadn’t invested in tracking perceptions and attitudes of customers and prospects. Figuring it was time to establish some benchmark metrics, they called in C+R. After some initial survey research showed…

Keeping Up with Brand Equity in a Portfolio of Brand Categories

Keeping Up with Brand Equity in a Portfolio of Brand Categories

overview Marketplaces ebb and flow. What was popular with customers a year ago, may not apply today. Competition changes; perceptions alter; and technology influences needs and desires. Companies run the risk of becoming irrelevant if they don’t proactively stay in tune with customers’ lives and in-check with the competitive landscape. One of C+R’s clients, a…

Taking a Brand Health Tracker for an Established Kids Brand to the Next Level

Taking a Brand Health Tracker for an Established Kids Brand to the Next Level

overview For years, a well-known kids’ brand had conducted brand health “pulse checks” using Do-It-Yourself (DIY) surveys. They knew they could be getting more from their tracking efforts but weren’t exactly sure how. They needed an Insights partner with youth/parenting expertise – that’s where we came in. The brand approached C+R with a request to…