Consumer-Generated Ideation – Innovating the Meat Department Shopping Experience

Consumer-Generated Ideation – Innovating the Meat Department Shopping Experience

overview Grocery shopping, specifically in the meat department, presents a range of challenges for brick-and-mortar shoppers today. A consumer packaged goods company was looking for innovative ways to harness consumer input and improve the retail experience. In particular, the company wanted to work with consumers to improve the meat department retail experience. But they weren’t…

Generating New Menu and Promotional Items with Virtual Ideation

Generating New Menu and Promotional Items with Virtual Ideation

overview The COVID-19 pandemic changed meetings, perhaps forever. Virtual meetings via Zoom, Teams, and the like, have become ubiquitous and—for some—the perfect opportunity to turn off the camera and disengage. But what happens when you have an urgent business need that requires high engagement across a wide sector of your employees? Our client, a casual…