overview Our client, a large consumer package goods (CPG) beverage manufacturer was interested in expanding their product portfolio, but needed to understand the viability of the idea – would consumers be interested in the new product? And if so, which positioning/product name/packaging resonated with them the most? Because launching a new product to a brand’s…
overview The last time our consumer-packaged goods (CPG) client produced a major advertising campaign was back in 2016, and from 2020 until now, their marketing strategies and tactics only focused on their line of products. A lot has changed in the world since 2016, and our client felt that the time was right to create…
overview What happens when a brand is innovating products that are so forward-thinking, they can’t even be produced with technology currently available? This was the challenge our client, a large beverage manufacturer, approached C+R for help with solving. They were developing an innovative and forward-thinking beverage product and needed to understand if the idea resonated…
This event has ended. Please complete the form to view the recording About This Webinar C+R’s New Agile, Hybrid Method Provides Real-time Insights The fluidity of our world today makes it critical for brands like yours to keep a pulse on consumers’ attitudes and behaviors. Fill out the form on the right and hear the buzz…
