Susan Ford
Vice President, Special Projects
meet Susan
Susan has worked with C+R since 2006. She brings over 25 years experience delivering insights from quantitative, online qualitative and online hybrid qual-quant research for a variety of consumer packaged goods, dining and media clients.
Prior to joining C+R, Susan worked at Market Facts/Synovate and partnered with two of the company’s largest Fortune 100 clients in the consumer packaged goods sector. In addition to Susan’s general market experience spanning product life-cycle phases and populations, she also specializes in:
- youth insights and family studies
- consumer and food trends
- leading highly-complex, strategic segmentation projects.
Susan holds a B.S. in Business Administration / Marketing from the University of Illinois at Urbana-Champaign.
