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Situation

Our client, a top health insurance carrier, needed to understand how employers with fewer than 100 employees planned to react to changing legislation about health insurance provisions for their employees.

Outcome

Using an online survey of over 1,000 small and medium sized employers across the country, we informed our client of the health insurance needs of these employers and how to target these needs by company size. The findings guided direct marketing efforts which addressed the needs of prospective group policy members.

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