Solutions to Amplify Shopper Insights: ILLUMINATOR
THE "WHY" BEHIND CONSUMER ATTITUDES. THE "WHAT" BEHIND SHOPPER BEHAVIORS.
The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components was mainly accomplished in an indirect manner. Now, we can bridge this gap with our new shopper insights product, Illuminator®.