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Testing Early Stage Creative?

About This Webinar

Join us for a supercharged methodological overview of C+R Research's CopyIQ, an innovative online qualitative and quantitative approach to evaluate creative that cuts time, cost and uncertainty out of the process.

When you are ready to test your early stage creative - whether it's rough cut ads, animatics, boards, scripts or just positioning/themes - you are often faced with a dilemma:

  • Should I conduct qualitative research? In-depth interviews and focus groups can provide you rich feedback for further creative development. But how many interviews you need to conduct (and how many can you afford) to feel that your interviewees are representative of your market?
  • Should I copy test via a quantitative survey? Surveys can deliver reliable measurement of vital consumer response, but if you miss the nuance of hearing why messages do or don't work, in your consumer's voice, you just might throw away great ideas that only need to be tweaked.

Find out about CopyIQ. In our brief session, we'll outline the method and benefits of CopyIQ, C+R's unique online qualitative/quantitative hybrid approach to early stage creative testing. It's built on C+R's creative assessment platform that is both comprehensive and flexible. Using CopyIQ, you will be able to understand your ads' ability to deliver on what matters- beyond awareness and intent to buy, and focus on the specific goals of your communication.

Importantly, you'll get to a decision point on your creative in a fraction of the time - and at a fraction of the cost - of conducting conventional qual or quant alone.

See why many of our clients swear by C+R's CopyIQ to cut their creative testing budgets and timelines, while increasing the confidence and actionability of the results. Sign up for the webinar today!

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