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About This Webinar

As consumers' needs change and shift, it's critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets - Millennial parents and one of the largest segments of the US population, single adults. Mary will cover at a high level:

  • Five key themes to know about what drives Millennial parents' loyalty
  • Results from a large segmentation study on the single class that highlights four significant segments of this population and how to satisfy each
  • Key takeaways from brands that are hitting the sweet spot with these consumers

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