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Two Gen X’ers And A Millennial Walk Into A Toy Fair

Two Gen X’ers And A Millennial Walk Into A Toy Fair

Mary McIlrath, Senior Vice President

The YouthBeat squad descended on Navy Pier in Chicago recently for the annual Chicago Toy and Game Week (ChiTAG).  In comparison to the international Toy Fair event in New York every year, the…

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2019 Holiday Wishes

2019 Holiday Wishes

Mary McIlrath, Senior Vice President

This year, much like 2018, marked continuous evolution, even upheaval, in retail environments for youth.  In the summer, Amazon once again hosted Prime Days, also known as “Black Friday in July…

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Custom Generation Z Research Available

Custom Generation Z Research Available

Mary McIlrath, Senior Vice President

We’ve had Millennials in our panels since they were teens; Gen Z and Gen Alpha since they were toddlers, along with their parents, making the YouthBeat® team experts on Generations.

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Trick or Treat: Who's There?

Trick or Treat: Who's There?

Mary McIlrath, Senior Vice President

This magical time of year is one of our favorites here at YouthBeat®.  It’s nonreligious (therefore non-exclusive to large groups of the youth population) and involves excuses for giving and…

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Thumb-Tackling into the Future

Thumb-Tackling into the Future

Mary McIlrath, Senior Vice President

At YouthBeat®, we were recently very intrigued by a poll conducted by CivicScience, which revealed that parents are more accepting of their children playing contact sports than eSports.

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Generation Z Now Has a Cohort of Adults

Generation Z Now Has a Cohort of Adults

Mary McIlrath, Senior Vice President

At YouthBeat®, we spend most of our time investigating trends among kids, tweens, and teens.  Every year, we “graduate” a batch of 18-year-olds from our panel, but we don’t stop caring about…

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A YouthBeat® Spotlight Starring Black Teens

A YouthBeat® Spotlight Starring Black Teens

Mary McIlrath, Senior Vice President

We’re proud to release our newest eBook at YouthBeat®, partnering with our CultureBeat™ colleagues, focusing on the Black teen experience.  Some of our data depict this segment as less…

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eBook: The Modern Preschool Parenting Landscape

eBook: The Modern Preschool Parenting Landscape

Mary McIlrath, Senior Vice President

Did you know that at YouthBeat®, we also publish YouthBeat® Jr., focusing on the rhythms of the lives of 2- to 5-year-olds, as reported by their parents? We gather a great deal of data each year…

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