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Youth + Family Trends Update From YouthBeat

Youth + Family Trends Update From YouthBeat

Mary McIlrath, Senior Vice President

If you follow this blog and/or subscribe to our YouthBeat® syndicated data, you know that the team constantly has our ears to the ground, listening for the important themes that will guide the…

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Youth and the Social Impacts of Coronavirus

Youth and the Social Impacts of Coronavirus

Mary McIlrath, Senior Vice President

Life for youth in the U.S. has changed dramatically in the past few days.  Many school districts have closed; in some states, all of them. If your brand serves youth, or you know a school-aged…

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YouthBeat’s Take on Toy Fair 2020

YouthBeat’s Take on Toy Fair 2020

Mary McIlrath, Senior Vice President

It’s the year of inclusivity and sustainability on the toy front.  We were impressed—the toy community has been listening to insights of the sort YouthBeat® provides. 

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Are Gen Z and Millennials Ready for Real Estate Purchases?

Are Gen Z and Millennials Ready for Real Estate Purchases?

Christopher M. Castillo, Digital Marketing Manager

Our YouthBeat® team was recently asked a question on social media from a real estate agent regarding what our research says that might help market real estate services better to Millennials and Gen Z.

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Tech Takes Its Foot Off the Kid Gas Pedal: Consumer Electronics Show 2020 Recap

Tech Takes Its Foot Off the Kid Gas Pedal: Consumer Electronics Show 2020 Recap

Mary McIlrath, Senior Vice President

What’s been interesting for YouthBeat® to observe over the last couple of years is how technology development has changed course.  For most of the 20-tens, the race was on for toy and technology…

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YouthBeat's 2019 Year in Review

YouthBeat's 2019 Year in Review

Mary McIlrath, Senior Vice President

The turning of one year into another is a good time to reflect—in a child’s world in the U.S., the advancing of the school year over the summer may be the more relevant measure of milestones, but we…

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Two Gen X’ers And A Millennial Walk Into A Toy Fair

Two Gen X’ers And A Millennial Walk Into A Toy Fair

Mary McIlrath, Senior Vice President

The YouthBeat squad descended on Navy Pier in Chicago recently for the annual Chicago Toy and Game Week (ChiTAG).  In comparison to the international Toy Fair event in New York every year, the…

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2019 Holiday Wishes

2019 Holiday Wishes

Mary McIlrath, Senior Vice President

This year, much like 2018, marked continuous evolution, even upheaval, in retail environments for youth.  In the summer, Amazon once again hosted Prime Days, also known as “Black Friday in July…

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