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How “Z” Are You?

How “Z” Are You?

Mary McIlrath, Senior Vice President

Here at YouthBeat, we’ve been surveying youth for more than a decade.  We had Millennials in our data set when they were teens, and we have Generation Z now.  This gives us the unique…

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Honoring National Reading Month

Honoring National Reading Month

Here at YouthBeat®, we value the importance of reading, and like those famous words from Dr. Seuss in Oh, The Places You’ll Go!, we believe reading is the gateway to a better future.

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Kid Snacking Trends for 2016

Kid Snacking Trends for 2016

Mary McIlrath, Senior Vice President

One of the questions we at YouthBeat® routinely get asked is, “What trends are impacting kids’ snacking?”  Over the last few years, we’ve seen a few things going on that food producers need to know…

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Kids, Tweens, and Teens at the Holidays 2015: Toy and Gift Wish List Results

Kids, Tweens, and Teens at the Holidays 2015: Toy and Gift Wish List Results

Mary McIlrath, Senior Vice President

Coolest wish list toys!  Holiday wish list alert!  Tech toys kids want!

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Participation Trophies According to Kids, Tweens, and Parents

Participation Trophies According to Kids, Tweens, and Parents

Mary McIlrath, Senior Vice President

This year, we at YouthBeat have been talking about a new kind of parenting style we call “Om” Parenting. 

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Towards Teen Girls’ Self-Acceptance of Appearance

Towards Teen Girls’ Self-Acceptance of Appearance

Mary McIlrath, Senior Vice President

The way teen girls feel about their appearance can change on a dime.  A kind word, a cruel one, even how many “likes” their latest selfie receives, can impact the way they feel in the moment.  At…

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Kid and Teen Trends: Back-to-School Edition

Kid and Teen Trends: Back-to-School Edition

Welcome Back, Bulldogs, Tigers, and Warriors (Oh My)! Across the country, some schools are already in session, while others still have a week left to prepare.  Social media is brimming with “1st day…

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Summer Flick Break for Youth

Summer Flick Break for Youth

Mary McIlrath, Senior Vice President

School is finally out for most kids across the U.S., many of whose vacations were delayed to make up for extra snow days racked up during another tough winter.  Families can now take a short breather…

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