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ABA Member Research Webinar – Clean Label Insights: Understanding Baked Goods Consumers
may 17 2022, 2:00 PM – 3:00 PM CDT
Virtual – Webinar
On May 17th at 3 pm EST, please join us to explore the details and findings of a C+R Research study commissioned by Lesaffre Corporation to uncover consumer insights about clean label baked goods. You will gain an understanding of the demographics and purchasing habits of clean label consumers, as well as strategic considerations for clean label reformulation.
Key Learning Objectives:
- Discover insights about clean label consumers of baked goods as uncovered in a C+R Research study commissioned by Lesaffre.
- Identify strategic considerations for clean label applications.
ABA Research Webinar Provided by ABA Allied Member Lesaffre.
- Bill Hanes, VP Marketing & Strategy, Lesaffre – Bill is an industry professional with over 23 years of service to the baking industry. He helps bakers understand trends in the market and how Lesaffre can help them grow.
- Nancy Baum, Senior Research Director, C+R Research – Nancy is an expert qualitative research moderator and ethnographic researcher. She excels at conducting on-on-one interviews, focus groups and more. She has conducted thousands of interviews for Fortune 500 brands.
Vice President, In-Person Qualitative Research