C+R Case Studies
proven experience
explore our case studies and read how we’ve helped our clients emerge smarter
Why C+R?
better research.
better results.
Our 60+ years of research experience and passion for innovation is the foundation for developing proven custom research programs that keep our clients coming back.
Featured case studies
understand markets & opportunities
Building an Effective Segmentation of Moms
develop & launch new products
in-home usage product test for a frozen food brand
inform
messaging & advertising
choosing the best messaging strategy
assess brand performance & health
category shopper Insights Drive Retailer Conversion
explore relevant case studies
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Research Service
Determining Optimal Pricing for a Wearable Health...
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Identifying Beverage Shoppers’ Pain Points and...
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Optimizing SKUs and Pricing for a Nasal Spray Portfolio...
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Finding the Perfect Brand Story with Qualitative...
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Using Concept Testing to Identify Optimal SKU...
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Understanding & Combating New Competitive Threats
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Developing an Agile System for Continuous Innovation...
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Workshopping Ideas that Are Culturally Relevant to...
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Understanding Product Potential Among a New, Younger...
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What we mean by
better research
Choosing the right insights partner is paramount to getting reliable answers to your business questions. By browsing some of our case studies, we hope you’ll see our breadth of experience – from audiences to industries to methods.
600 studies/year
one-third:
qual
quant
multi-phase
100%
Senior Level
Attention
on every single project
60+ years
of innovation
From focus groups and beyond. We haven’t stopped looking for ways to help our clients.
1 decade
Average tenure at C+R
versus the three year industry average
What we mean by
better results
Our mission is simple: to deliver great research. By using an array of scalable, best-in-class methodologies and superior analysis, we deliver actionable insights with deep perspective to help our clients make intelligent, informed decisions.