privacy policy

Scope Of This Policy

This privacy policy describes the handling of information provided or collected on the sites and applications where this privacy policy is posted.

This policy also covers other means of collecting data during a C+R sponsored research project, for example during a telephone interview, a focus group, or in-person interview.

Data We Collect

Data Provided by You
Contact information. For example, we may collect your name, email address, and ZIP code. We may also collect your street address or phone number. We may collect other I.D. numbers like user names.

Demographic information and opinions. For example, we might collect information about your opinions and preferences. We might also collect background information about you or members of your household.

Data Collected from You
Information necessary to run our digital services. For example, we collect your IP address, or the type of browser you are using.

Information needed to improve our digital services. For example, the last time you have visited our sites, the pages you visit or the third party websites from which or to which you go from our website. We also track your current location, when you use our mobile sites or applications. To control those tools, please read the “Your Choices” section.

How We Use Your Data

To design new products or services, to improve existing products, and to develop advertising programs.

To contact you regarding any problems or questions we have relating to your participation in a research project, or, in our discretion, notify you of changes to our Privacy Policy, Terms of Use, or other policy or terms that affect you and your participation in the research project.

To register you for offline activities such as in-person product evaluations, in-person shopping missions, ethnographic observational activities, group discussions, telephone interviews, on-site taste tests, or any other offline activities for related purposes.

To respond to your requests.

To send information that we believe you may be interested in, such as information about upcoming webinars, white papers or other of our services, including by email, postal mail, phone, or text message.

To operate our digital services. For example, we use your information to analyze trends, to improve website layouts, to protect the security of our sites, and to customize your experience with us. 

When We Share Your Information

We will not share your personal information with third party entities except in limited circumstances, including:

When third parties provide services on our behalf as part of a research project. For example, to companies that host our group discussions, facilitate our in-person scheduling, host our taste tests, deliver a test product for in-home tests or complete incentive fulfilment.

When we share data with third parties to help us analyze site data, provide marketing or analytic assistance, etc. 

With our client, only after we have collected a separate release from you. 

Please note that once we share your personal information with another company, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.

Data Security

The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Despite our best efforts, no security measures are perfect or impenetrable. We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

Your Rights

  • You have the following rights in relation to your personal data:
  • The right to access your personal data.
  • The right to request the rectification and/or erasure of your personal data.
  • The right to restrict the use of your personal data.
  • The right to object to the processing of your personal data.
  • The right to receive your personal data, which you provided to us, in a structured, commonly used and machine-readable format or to require us to transmit that data to another controller.
  • The right to withdraw your consent to the processing at any time.

If you wish to exercise any of the rights set out above, please contact us at
Please know that you may be required to submit proof of your identity for these requests to be processed. We may not be able to comply with your request if we are unable to confirm your identity or to connect the information you submit in your request with personal information in our possession.

Who We Are And How To Contact Us

C+R Research, Inc.
150 N. Michigan Avenue, 34th Floor
Chicago, IL  60601
312 828-9200

Changes To This Policy

We reserve the right to modify, alter, or otherwise update this Privacy Policy at any time. We will post any changes here, so be sure to check back from time to time.

Cookie Policy

Use of cookies
As you browse our sites, advertising cookies will be placed on your computer so that we can understand what you are interested in.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why.


In order to better understand our users, their behavior and to serve them relevant ads about our products we may employ Google Analytics Cookies and third-party cookies (such as the DoubleClick cookie).

We have implemented the following: Demographics and Interests Reporting

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on. We use a third party service, Google Analytics, to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site.

We also use Hubspot to facilitate our email marketing. Hubspot does track your activity on the site.

Cookie PreferenceNAThis cookie is used to remember a user’s choice about cookies on our site. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.
HubSpothubspotutkHubspot cookies are used to identify you as you interact with the site. By enabling the cookie, we can pre-fill certain forms and understand your browsing history.
Universal Analytics (Google)ga
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:
•    Google Chrome
•    Microsoft Edge
•    Mozilla Firefox
•    Microsoft Internet Explorer
•    Opera
•    Apple Safari

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites,

Opting out of cookies may impede your ability to use certain features of our site including check-out and viewing of on-demand webinars.