communities & panels
How many times has a stakeholder come to you urgently in need of consumer input? And how many of those times did you wish you had “ready access” to consumers to get your stakeholder’s questions answered quickly?
Online communities and panels are the perfect solution for these situations. Online communities and panels give your stakeholders the information they need to swiftly and confidently move forward with their strategies and tactics.
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We consider ourselves pioneers of Communities and Panels. See why!
We consider ourselves pioneers of online communities and panels; we created our first online community/panel over 20 years ago. Over that span of time, we’ve built hundreds of custom communities for clients, providing them with “ready access” to consumers.
Engaging Discussions, Quick Insights, Iterative Learning
The agile nature of communities and panels—that is, getting insights quickly—is not the only benefit of these methods. Communities and panels are great for iterative learning as well as understanding attitudes and behaviors over time. In addition, they’re an excellent way to deep dive with your consumer – inviting a connection that naturally builds empathy. Online panels and communities also allow us to deploy a myriad of tools for interactive activities, providing different angles with which to understand consumer opinions and attitudes while observing behavior in real-time.
custom-built to best fit your needs
Communities, including “pop up” or micro communities (short-term) and long-term, provide a hub for your projects. In these communities, your target audience members interact with each other – offering you a more intimate glimpse into their worlds.
Long-term Panels are built just for you using a profiled database of pre-recruited consumers who you can readily access for any of your research needs.
And, if you’re looking for the best of both communities and panels, you might consider Hybrid CommuniPanels.
and “always on”
Communities are the perfect choice when you need to immerse yourself in your consumers’ world. Whether you want to understand what makes them tick, what they think about new product ideas, or how they use a particular product or shop, communities provide an easy venue for consumers to share their behaviors and feelings with you.
Long-term online communities are ideal when you need to address multiple research objectives on an ongoing, iterative basis through both qualitative and quantitative methods. Communities allow you to dig deep into consumers’ lives – learning who they are and what they want and need – through rich discussions, pictures, and videos. We typically include a mix of quant. surveys, online qualitative discussions, and activities such as mobile missions, video journals, webcam interviews, and digital metering.
Engaging with a community over time naturally leads to smart, empathy-driven business decision-making. And of course, long-term communities provide quick, easy access to target consumers when you need answers to your stakeholders’ burning questions.
pop-up / micro communities
Our clients love the flexibility of pop-up communities (we call them micro communities). These communities are perfect when you have one specific research objective that needs to be addressed over a few months or multiple related questions for one targeted audience, such as B2B, generations, and multicultural cohorts.
When you don’t need high touch interactions with consumers on a continuous basis, custom panels are the natural choice. Custom panels provide you with a profiled database of pre-recruited individuals who can be easily segmented and quickly accessed. Panels are an especially good choice when you’re simultaneously engaged in heavier quantitative research for certain types of B2B segments.
This solution is best when you need a more cost-effective approach – when your primary need is quantitative research (the panel side), but you also would like to include some qualitative from time to time (the community side).
How do CommuniPanels Work?
On the community side, to be included in your research, consumers “pass” specialized qualitative recruitment criteria. These participants then engage with our researchers on a consistent and ongoing basis. Using in-depth activities, we really get to know consumers and understand their lives.
The panel side is reserved for quantitative activities that often need more respondents. Activities can include short or longer simple surveys and incorporate innovative exercises and tools to keep respondents engaged (such as sorting and markup activities).
keeping community members engaged
Ensuring that community members feel valued and engaged throughout the life of your research project is critical. We have a number of different engagement programs that do just that. We’ll work with you to design a program that’s right for your community.
Whether it’s incentives, member spotlights, meet the team threads, or share-backs, we’ll custom-build a program that guarantees you get the strong participation rates and rich insights you need, and community members walk away feeling proud of their contributions.