Market Research Chicago | Market Research Companies

Smartly Designed market ResearchOur Methods

Solutions-Centered Market Research. Rich Insights. Unsurpassed Client Service. C+R Research delivers deep insights using a combination of traditional and innovative research methodologies. Our capabilities will educate and inspire you, helping you discover the information you need, determine the best next steps, and successfully achieve your business goals.

“I'm launching a new product, who should I target?”

“How do consumers shop in my category?”

“How do I make sure my brand's advertising resonates with consumers?”

“How do consumers perceive my brand and the competition?”

a&u study

BrandPower score

online discussions

“Can my brand compete in other categories?”

equity scope

ethnographies

one-on-one interviews

online diaries

“Which product features are important to kids and moms?”

mom + kid pair interviews

“How do early adopters feel about my brand?”

lasso

customer satisfaction

online discussion

“We don't know much about our Hispanic consumers,
where do we start?”

LatinoEyes

cultural immersion

hispanic 101

in person qualitative

“Should we advertise in Spanish or English?”

LationEyes acculturation model

copy iq

focus groups

multi-mode interviewing

“We're looking to roll out a comprehensive multiculturual strategy,
how do these segments differ from General Market?”

total market approach

in person qualitative

shop-alongs

mobile missions

multi-mode interviewing

Industries

We provide research for many clients across many industries. Coming from a variety of professional backgrounds, our industry leaders and category specialists have helped brands grow for over 50 years, providing superior customer service, high quality data, and invaluable insights to many markets.

- Consumer Packaged Goods
- Food + Beverage
- Confections
- Food Service
- Health + Beauty
- Household Products
- Cleaning Products
- Apparel + Footwear
- Associations / Non-Profits
- Beer, Wine + Spirits
- Books + Publishing
- Consumer Durables
- Electronics
- Entertainment
- Financial Services
- Gifts + Keepsakes
- Healthcare
- Insurance
- Media
- Office Supplies
- Pet Food + Products
- Restaurants
- Retail
- Technology
- Telecommunications
- Toys
- Travel + Tourism
- TV Programming
- Utilities

Consumer Segments

We provide perspective from your target audiences - Latinos, shoppers, kids, tweens, teens, parents, and more. Our researchers' diverse expertise yields rich insights from a broad array of categories, segments and verticals.

- Brand Champions
- Brokers
- Ethnic Targets
  - Hispanic
  - African American
  - Multicultural
- LGBTQ
- Professionals
- Shoppers
- Small Business Owners
- Trendsetters
- Underserved
- Generations
  - Adult Consumers
  - Boomers
  - Kids, Tweens, Teens
  - Gen X
  - Grandparents
  - Matures
  - Millennials
  - Moms & Dads
  - Parents
  - Youth Adults

Knowledge

What Our Clients Are Saying

My go-to company for custom quantitative work.

I've never found a company that can execute the fundamentals like C+R.

They're the Maytag of research companies… dependable.

Client SolutionsSolutions

We deliver actionable insights with deep perspective. Our "whatever it takes" approach enables us to craft built-to-fit custom research solutions. Using an array of scalable, best-in-class methodologies, we provide research solutions that help our clients make intelligent and informed decisions.