Emerge Smarter

Grow your brand with best-in-class custom research solutions

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We’ve been helping brands grow for 65+ years

C+R is a full-service custom qualitative and quantitative integrated insights agency.

Our core competencies center on helping clients to understand their market, uncover new opportunities, develop a brand voice and fuel momentum.

Research
Services

Audience
Expertise

Industries
served

What Sets Us Apart

Our ‘Whatever it takes’ culture

Your research needs are unique and our solutions reflect those needs. We are constantly innovating and evolving as the consumer landscape changes. Think of us as an extension of your insights team; whatever it takes.

Why C+R

Research Solutions

Quantitative
Solutions

Qualitative
Solutions

We Know Research

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Nuances Matters

Audience Expertise

Our diverse group of researchers come with years of experience in a broad array of categories, segments and verticals. We bring deep perspective to your business and target audiences.

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industry
expertise

Our industry leaders and category specialists come from a variety of professional backgrounds and experience providing deep insights and perspective for your categories and brands.

what’s new
& coming up

WEBINAR – Get On-demand

Supercharge Your Segmentation Research with AI Personas

Watch our webinar to explore how AI personas can turn static segmentation data into dynamic, interactive insights—helping you accelerate ideation, test marketing concepts, and foster deeper audience connections. Don’t miss this opportunity to enhance your research strategy and drive more impactful decisions.

Now on-demand!

New!

smartpulse: our neuroscience tool for assessing experiences

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New!

Shopper Segmentation

Discover how our Shopper Segmentation can help understand shoppers’ mindsets.

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Proven Experience

featured case studies

Our case studies demonstrate our vast insights expertise and the ways in which we’ve helped our clients tackle their business objectives.

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Custom Solutions for

every stage in your brand’s product lifecycle

Explore

Understand Markets & Opportunities

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Develop

Develop & Launch New Products

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cONNECT

Inform Messaging & Advertising

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gROW

assess bRAND pERFORMANCE & hEALTH

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proven thought leadership

We’re passionate about insights, and one of our missions is to share and inspire our clients’ thinking. For this purpose, we have a number of resources to help you emerge smarter.

Case
Studies

Ebooks

Webinars

Blogs

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let’s discuss your upcoming project

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i do want to say that this project again demonstrates why i have come to rely on c+r and recommend you so highly. when i get a report from you it’s complete, well-thought and always client-ready. i really appreciate the partnership i have with you.

it was always a pleasure working with the team at c+r. i really appreciated your expertise and true partnership on every project.

truly appreciate the strength of the partnership we have created with you. thank you for being a consistent and reliable resource.

the report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  thank you!

thanks for one of the best reports i’ve received…. the quality of insights + deck writing > my expectations. the quality of voiceover/share out and process throughout has been my best experience to date.  c+r shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…we appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

you offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

i’m really proud of this team and so appreciate the partnership we’ve created. you’ve both done a fantastic job helping us start off this journey and i look forward to continuing to build our learning with you all! 

Thank you and the team for all the incredible help this week! You all are truly amazing and fantastic partners. 

Best research presentation he’s (client lead) seen, from the design/methodology and deep dives into the key shopper groups to the level of granularity of the insights themselves to the presentation flow and clear communication of recommendations.

It was an amazing experience working with you all. It was great to see how proactively you were thinking about the project and giving great recommendations on questionnaire, analysis plans and results. Thank you for being so flexible and for taking ownership of the project. The study in itself will add a lot of value to the organization and we are broadening our internal audience for this study as well. 

I’ve been really impressed with your research expertise, flexibility, speed and depth of insight. I especially appreciate that you have a point of view coming out of the research – hard to believe but not all research partners do. All of your team’s hard work is much appreciated. In short order you’ve already established C+R as a go-to research partner for us and I’m looking forward to continuing that partnership going forward!