SmartPulse: Our Neuroscience Tool for Assessing Experiences

At C+R Research, we are constantly searching for better and more innovative ways to help our clients deeply understand what’s in the hearts and minds of consumers. One question that comes up frequently from our clients is how to uncover the implicit behaviors of consumers, going beyond what is stated or expressed, to gain a deeper understanding of their decision-making process. 

With that in mind, the research team at C+R is excited to introduce a new technology we call SmartPulse, powered by Immersion. This tool uses wearable devices like fitness trackers or smartwatches to measure a consumer’s attention and emotional engagement in an experience.