Industry Expertise
Market Research for
the Healthcare Industry
Turning Challenges to Opportunities
In healthcare market research, as well as healthcare in general, grasping the terminology poses a significant challenge. Patients often face stressful life events, and the uncertainty surrounding their diagnosis or treatment can take a toll on their emotions. Similarly, healthcare providers may struggle with communication as they often feel they are “speaking a different language” than the patient population they serve. As researchers and marketers, our mission is to bridge this gap.
In the ever-evolving landscape of healthcare, finding a research partner that truly understands the industry and your organization’s needs is crucial. Armed with knowledge about your industry and a diverse array of tools that deliver unparalleled insights, at C+R, we tailor our approach to suit your unique requirements.
healthcare
challenges
we address
- What is the patient’s journey in this disease state, and how can my organization help shorten the timeframe from initial symptoms to official diagnosis?
- How can we better equip our referring providers to have meaningful and effective conversations with multicultural patients?
- What are the drivers and barriers to our product/device and how can we increase disease/product awareness?
- What is the most meaningful and motivating positioning for our product, and how can we make it appeal to patients and/or HCPs in a meaningful way?
- What are the culturally nuanced barriers and challenges for minority patient audiences, and what are the best ways to meet their needs?
- How well is our facility meeting the needs of patients? Where are patients satisfied, and where are improvements needed?
Custom market
research solutions
Concept Testing
Conjoint/Trade-off Analyses
Focus Groups
IDI (In-depth Interviews)
Online Communities
Ethnographies
Habits and Practices
Brand Tracking
Rapid Insights for Your “Go/No Go” Decisions
Time is of the essence when it comes to making vital business decisions in the ever-emerging world of healthcare. We understand that in your industry the business issues that need to be addressed are more strategic in nature with specific questions you sometimes need addressed very quickly. At C+R, we understand the urgency of your needs, which is why we’re here to provide rapid and precise solutions to your most pressing questions.
Our expertise lies in delivering focused and targeted studies that address your specific business questions, ensuring you have the essential information required to make well-informed go/no-go decisions. Whether it’s a quick-turn study to meet tight timelines or an online community to gain rapid insights on key questions, our researchers are experts at designing a custom approach with the tools needed to address your speed and efficiency requirements.
Staying on Top of the Ever-Changing Landscape
While each industry comes with its own challenges, the healthcare industry is constantly experiencing new opportunities as well as challenges. The need for data-driven insights has never been more essential. We are known for embracing change, challenging the status quo, and adapting to the evolving needs of patients, providers, and stakeholders involved. Our goal is to help you drive positive patient outcomes, optimize resource allocation, and achieve sustainable growth. Emerge Smarter with us.
Proven Experience
featured healthcare case studies
