Market Research for the
over a decade of
No other industry is up against the types of challenges that are pervasive in the health insurance sector. For starters, the industry is completely fragmented – brands have different names from state to state, and the competitive set varies by state.
All of this makes it extremely difficult to build brand identity, let alone come up with marketing strategies and tactics that address so many divergent audiences. Not to mention that for decades, the healthcare insurance industry’s services have been plagued by confusion, misinterpretation, and a perceived lack of transparency.
It doesn’t make things any easier that the services provided by health insurance providers are inherently difficult for the average consumer to understand.
So, it’s no surprise that these challenges sometimes feel insurmountable. That’s where we come in. We have over a decade of experience – spanning more than 100 projects – working within this industry. Suffice it to say, we are very well-versed in the issues, lingo, and challenges.
- how do we increase satisfaction and get more buyers to choose us over competitors?
- why are brokers not recommending us?
- what is a normal carrier vetting process like, and how do we get through that?
- how do we effectively reach employers who make insurance decisions for their companies or organizations?
- how can insurance carriers accelerate the adoption of virtual-first care?
- how do we increase transparency and help members and prospects understand what they’re getting?
work with true
When you’re busy cutting through the negative halo around your industry, reliable insights to guide your strategies and tactics are especially critical. As the focus shifts to wellness programs, a virtual-first approach, and mental health, it’s more important than ever to tailor messaging around modern priorities. Given all these challenges, you need the right market insights partner to help guide your decision making.
Among health insurance market research companies, C+R Research is known as a true industry expert. We were at the forefront when the ACA first launched; we used innovative approaches to find new enrollees and helped shape the insurance marketplace.
With over 100 projects under our belt, we know the lingo, the issues, and the challenges. We walk into a new project as experts – we know who and what to ask to get the information we need to move your marketing strategy forward.
of the way
As costs continue to rise and consumers need increased access to specialists, your job isn’t getting any easier. But don’t worry; we’ll be there every step of the way to help you communicate with your members and prospects and address their key needs.