Data Quality

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Data Quality
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if Data Quality
is not on your radar,
it should be

The realities of conducting market research today make data quality more important than ever before. At C+R, we understand that great research and deep perspective begin with reliable, accurate data and data quality is at the heart of this.

Based on our years of experience, we know that the most effective data quality approach is not something that can easily be achieved via a one-stop, technology only solution – it takes a village! That’s why we’ve created C+R Sentinel — a system of processes, partnerships, and technology working together to ensure data quality, allowing us to deliver results our clients know they can be confident in.

The three dimensions of Sentinel include:

advanced analytics

Customized by our advanced analytics team for each project, we check:  length of interview to deter speeders, straight-lining, contradictory responses, red-herrings & consistency algorithms.

Strategic Partnerships

With our partners, we are able to assign a “fraud score” to each respondent, use real time analysis of open ends, prevent link tampering, and block survey attempts from countries/locations not in the study.

Proprietary Technology

This includes everything from our survey template with built in data quality security measures, digital fingerprinting, banning repeat offenders from future surveys, professional respondents, and bot detection.

featured data
quality resources

Webinar
Webinar

Survey Data Quality: The Good, the Bad, The Ugly

Read More
Blog
Blog

Sentinel and C+R’s Data Quality Philosophy

Read More

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I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!