Table of ContentsMain Site PagesResearch MethodsAudience ExpertiseIndustry ExpertiseCase StudiesDigital Asset ResourcesDigital Asset Landing PagesTEAMBlogsNewsEventsJob Listings Main Site Pages AboutAbout – Commitment to DiversityBlogbrand equity and brand health studiesBringing Segmentation to Life with AI SmartPersonasC+R Market Research Newsletter SignupC+R Research Terms of UseCareersCase Studiescase studies – b2b researchcase studies – black / african americancase studies – communities & panelscase studies – focus groupscase studies – generations case studies – grow / maintain strong brandscase studies – hispanic / latinocase studies – lgbtq+case studies – multiculturalcase studies – online communitiescase studies – online qualitative researchcase studies – qualitative researchcase studies – quantitative researchcase studies – shoppercase studies – youth & familyCelebrate Black History MonthContact C+RContact Success Research Methods Advanced AnalyticsAdvertising TestingAgile ResearchAI SolutionsBrand TrackingCognitive + Emotional Responses = Holistic InsightsCompetitive LandscapeConcept TestingConsumer EmpathyCustom Online Market Research CommunitiesCustomer SatisfactionEthnographiesFocus GroupsGlobal ResearchImmersive Online DiscussionsIn-Depth InterviewsJTBD / InnovationLiveHivePackage Testing / OptimizationPositioning Testing / OptimizationPricing / ElasticityProduct LifecycleProduct OptimizationProduct TestingQualitative ResearchQuant A+UQuantitative ResearchSegmentationSentiment SurveysShopper Journey / Path to Purchase Audience Expertise Asian American ResearchB2B Market ResearchBlack / African American ResearchCultural Discovery SeriesGenerational Research: Gen + LifeHispanic & Latino ResearchLGBTQ+ ResearchMulticultural ResearchShopper ResearchYouth and Family Research Industry Expertise Market Research for Non-Profit Organizations and AssociationsMarket Research for the Beer, Wine and Spirits IndustryMarket Research for the Consumer Durables IndustryMarket Research for the CPG IndustryMarket Research for the Financial Services IndustryMarket Research for the Food and Beverage IndustryMarket Research for the Health Insurance IndustryMarket Research for the Healthcare IndustryMarket Research for the Restaurant and Food Service IndustriesMarket Research for the Retail IndustryMarket Research for the Technology Media and Telecommunications IndustriesMarket Research for the Utilities Industry Case Studies A Community Lives on Three Years Later – Evolving Every Step of the WayCategory Leader Optimizes Product to Reduce CostsKeeping a Pulse on Customer Satisfaction During a Transitional Time & BeyondUnderstanding Customer Satisfaction among Commercial Decision-makersUnderstanding UX Needs and Site Optimization Across Visitor SegmentsA Brand Health Study Reveals Differing Response Styles Between US and CanadaA Consultation on the Future of the Toy MarketplaceA Financial Services Company Helps American Families Find Financial Success Via Micro CommunitiesA Kids Micro Community Provides Insights For Product InnovationA New Brand Positioning With a Delicious EndingA New Production Line for a Top Selling BraAd Testing: Rapid Response Agile Method for a Major Financial Services CompanyAddressing the Needs of Passengers with DisabilitiesAgile Qual-Quant Guides Portfolio ExpansionAgile Research Case Study: Optimizing New Product PackagingAre Our Marketing Campaigns Making a DifferenceAssessing Brokers’ Needs for Voluntary Benefits Solutions via Multi-Method ResearchAssessing Potential Hispanic Market OpportunitiesAssessing the Physical and Digital Shopper Journey to Inform Retail StrategiesBuilding a Complete Brand PictureBuilding a Gym Membership Package – From the Ground UpBuilding an Effective Segmentation of MomsCan a Major Food Brand Make In-Roads Among Multicultural Consumers?Category Shopper Insights Drive Retailer ConversionCentral Location Testing: Case Study for a Premium Skincare BrandChallenging Market Leader in the Food Storage Category Identifying Opportunities in Food StorageChoosing the Best Messaging StrategyCollaborative, Iterative, Immersive, and Agile Creative EvaluationCommunipanel: An Efficient Way to Stay Ahead of the CompetitionConsumer-Generated Ideation – Innovating the Meat Department Shopping ExperienceCreating a Cohesive Messaging Strategy Across BordersCreating a Communications Campaign that will Resonate with Multicultural AudiencesDetermining Optimal Pricing for a Wearable Health DeviceDetermining the Best Menu Option Based on Unconscious BehaviorsDeveloping a Unique Brand Identity in an Emerging Tech SpaceDeveloping an Agile System for Continuous Innovation Without Compromising CustomizationDeveloping an Empathic Understanding of LGBTQ+ ShoppersDeveloping an Emphatic Understanding of Hispanic and African American ShoppersDog Food Category Strategy Activation Workshops: Translating InsightsDriving Greater Satisfaction Among NFL Season Ticket HoldersDriving Growth in the Sparkling Beverage Market: Insights from A&U and Emotional AnalyticsDriving Kid Retail Strategy with Shopper SegmentationDynamic Video Capture – A New Way to Bring Focus Group Learning to LifeeComm Path to Purchase Research: Case Study for a Pet Food ManufacturerEncouraging Teens to Start SavingEnhancing Restaurant Loyalty Program Tracking with Emotional InsightsEthnography and Activation Research: The Pivot To Online During COVID-19Evaluating B2b Marketing Communication MessagesExploratory Research for a European Food Manufacturer Entering the US MarketExploring E-Commerce Barriers Among Hispanic ShoppersExploring Learning and Education Needs Across International MarketsEXPLORING THE BEHAVIORS & NEEDS ACROSS A VARIETY OF CULTURESExploring the Behaviors and Needs Across a Variety of CulturesExploring the Path-to-Purchase Across a Variety of ChannelsFinding the Perfect Brand Story with Qualitative Concept TestingFlash Qual – Understanding the Fast Food Diner Quickly and ComprehensivelyFood Waste Disposer Ethnographies and CLTFostering Creative Thinking in a Digital Space to Elicit InnovationFrom Taste to Emotion: How Multi-Modal Research with Neurological Insights Paved the Way to SuccessFrom UX to HX Human Experiences for Testing and Refining New Hair Care ProductsFueling Brand Growth by Elevating an Attitudinal Segmentation with a Multicultural LensGen Z: Understanding Brand Activism & Social Causes Getting Messaging Right among the LGBTQ+ AudienceGetting Quick Insights on Consumers’ Perceptions of NutrientsHelping a Catalog-Based Food Company Determine Their Porfolio StrategyHelping a Nonprofit Improve Mental Health Resources for Animal Care ProfessionalsHelping a Retailer Organize Its Departments to Meet Shoppers’ NeedsHelping to Develop Messaging Strategies for People at Higher Risk of SuicideHoliday toy Shopping in the Time of COVIDHome Improvement Brand Positioning and Creative Platform TestingHow an Established Financial Institution Learned to Speak Gen ZHow to Determine Brand Equity with a Six Year OldIdentifying “Jobs to Be Done” Opportunities for C-Store Hot FoodsIdentifying Beverage Shoppers’ Pain Points and DelightersIdentifying Brand Drivers Using Hybrid Qualitative Research MethodsIdentifying Consumers’ Unmet Needs to Fuel Product InnovationIdentifying Drivers of Interest for STEM and Science Careers Among TeensIdentifying Ecommerce Opportunities for a Home Improvement ManufacturerIdentifying Physicians’ Roles in Patients’ Pharmacy Selection to Refine Brand Vision and Develop StrategyIdentifying Ways to Increase Website Engagement via Exploratory UX ResearchIlluminator Shopper Panel Guides Category StrategiesIn-Home Usage Product Test for a Frozen Food BrandIncorporating Play Labs Using a Toy Convention to Test Educational PrototypesIncreasing Health Engagement Program Participation in Large CompaniesIncreasing Program Participation Among Multicultural PatientsIncreasing Share By Understanding the Omni-channel Path-to-PurchaseInfusing Diversity and Inclusion in Media & EntertainmentInspiring Generational Voter TurnoutKeeping the Frozen Food Momentum Going After COVID-19Keeping Up with Brand Equity in a Portfolio of Brand Categoriesleveraging Channel Shopper Community to Drive CollaborationLeveraging Interactive Surveys for Packaging Renovation at a Major Office Supply CompanyLeveraging Unique Techniques to Engage the Elusive B2B Target in an Ongoing FashionLong-Term Online Communities – Perfect for Agile InnovationLottery Ticket Path to Purchase Illuminates New POS Strategies Across ChannelsMapping the Shopper Journey to Optimize Merchandising StrategiesMeeting Farmers on Their Own TurfMicro Community Allows a CPG Brand to Build Empathy and Understanding of TeensNew Sparkling Water Concept: How to Appeal to Both Parents and KidsOnline Communities for New Product Launch Using IHUTS With Hard-to-Reach TargetsOnline Community: A Hub for Innovation and Connection with Convenience Store ShoppersOptimizing a Brand Campaign with Emotion in MindOptimizing a Major Brewery’s Seasonal Beer Portfolio StrategyOptimizing Creative Assets in Cardiologists’ Offices for Patient EngagementOptimizing SKUs and Pricing for a Nasal Spray PortfolioPandemic Workaround – Virutal Shelf Sets with Shopper InsightsProduct Testing for a Consumer Electronics Technology BrandProduct Testing for a New Kitchen ApplianceProviding the Roadmap for a Non-Profit to Help Teens Raise Their Hand for HelpQualitative Research + Activation Workshops Help Financial Institution Win With Gen ZReinventing the A&U to Understand the Demand Landscape for PorkSegmenting Dog Owners by Those Seeking Quality Ingredients for Their DogShop-Alongs Carry On Remotely During COVID-19 for a Consumer Durable ManufacturerShopper Insights Lead the Way to Keep Momentum Going for Pet RetailerShopper Path to Purchase Leads Innovation StrategiesStrategy Activation & Socialization for a CPG BrandTaking a Brand Health Tracker for an Established Kids Brand to the Next LevelTesting Healthier Options for Kids for Quick-Serve RestaurantThe Lunch Menu: How to Manage Operational Needs with Student PreferencesThe Path to Purchase of Alcoholic Beverages in an Ecommerce WorldThe Power of Dining Missions and Live Look-Ins to Deep Dive into Consumers’ ExperiencesTracking Global Brand Health in the Spirits CategoryTransforming a Regional Utilities Company From Service Provider to Trusted PartnerTurning Around the Decline in Hair Care Appliance Purchasing at Mass RetailersTurning to an Omnishopper Community to Stay Ahead of the CurveUnderstanding & Combating New Competitive ThreatsUnderstanding a New Market to Grow Market ShareUnderstanding an Untapped Hispanic Audience in the Financial SectorUnderstanding and Prioritizing the Opportunity with Uninsured Consumers with Segmentation ResearchUnderstanding How Consumers Shop for Immunity-Boosting ProductsUnderstanding Product Potential Among a New, Younger Target AudienceUnderstanding Seasonal Shopping, and Making Insights ActionableUnderstanding the Inequities of Black Women’s Pregnancy JourneysUnderstanding the Patient Journey to Help Guide a Successful New Indication LaunchUnderstanding the Shopping Journey for Elective ProceduresUnlocking the Power of Product Display Pages for Enhanced Shopping ExperiencesUnlocking Wealth Management Among Asian AmericansUnveiling the Needs and Emotions of Prospective Online University StudentsUsing Brand Illuminator for Early In-Market IndicatorsUsing Concept Testing to Identify Optimal SKU Assortment of Children’s Training PantsUsing Exploratory Qualitative Research to Guide Strategies for Geothermal Energy AdoptionUsing Immersive Qualitative and Using Decision Trees to Understand Toy Shopper’s Behaviors Digital Asset Resources 10 Best Practices to Maximize Your Ongoing Online Community14 Common Issues That Plague Brand Health TrackersA Consumer Researcher’s Guide to B2B ResearchA Decade of Shifting Youth CultureA Guide to Agile Market ResearchA Needle in a Haystack: Finding the Right B2B RespondentA Primer to Understanding Segmentation ResearchA Third Perspective: Social Listening as a Complement to Traditional Qualitative and Quantitative MethodologiesA Timely Conversation About Genuine Cultural ConnectionsA Timely Conversation about Segmentation ResearchA Timely Discussion About Communities and PanelsA Timely Discussion About Multicultural ResearchA Timely Discussion About Qualitative ResearchA Timely Discussion About Shopper InsightsA Timely Discussion About the Shopper JourneyA YouthBeat Spotlight: Starring Hispanic TeensA YouthBeat® Spotlight Starring Black Teensactivation workshopsActivation Workshops: Moving Research Off the Page Into the Real WorldAgile Market Research OverviewAgile Research: The Best of Both Worlds Speed + QualityAI Personas: Helping Brands Make Smarter, Faster Decisions with SegmentationAlmost Famous: What Growing Up in a Performance Culture Means for Today’s YouthAmerica Saves pamphletAmplify your insights with SmartpulseAmplifying the Voice of the African American ConsumerAmplifying the Voice of the Black Consumer, Part 3: How Brands Can Support the Black CommunityAnswering the Call for Clean Labels: Research Tips for SuccessB2B Market Research – Comprehensive GuideBest Practices For Finding and Engaging The B2B RespondentBeyond Generations: Leveraging Gen + Life for Deeper Consumer InsightsBrand Tracking Research for Strategic Brand GrowthC+R Corporate OverviewC+R COVID-19 Impact on American ConsumersC+R’s Partnership With The Rational Heart Measures Emotional Responses for Deeper InsightsCombining In-Person and Online Qualitative for Faster, More Flexible Results with KidsCommitment Over Campaigns: How to Build Real Relationships with Multicultural ConsumersCommunities and Panels: From Tactical to Strategic – There’s More Than Meets the EyeCommunities and Panels: Unique and Tailored Solutions for Diverse Audiences and InsightsConnecting with Millennial ParentsConsumer Connection Series: Connecting with Hispanic Consumers to Amplify Their VoicesConsumer Connection Series: Back to SchoolConsumer Connections Live Panel #1 – Five Key Takeaways InfographicConsumer Connections Live Panel #1 PodcastConsumer Connections Live Panel #2Consumer Connections Live Panel #2 – Five Key TakeawaysConsumer Connections Live Panel #3 – Five Key TakeawaysConsumer Connections Live Panel #3: Digging Deeper Into Grocery ShoppingConsumer Connections Live Panel #4 – Five Key TakeawaysConsumer Connections Live Panel #4: The Multicultural ConsumerConsumer Connections Live Panel #5 – Five Key TakeawaysConsumer Connections Live Panel #5: The Impact on the FamilyConsumer Connections Live Panel #6 – Five Key Takeaways InfographicConsumer Connections Live Panel #6: Understanding Where We Are Six Weeks LaterConsumer Connections Series: Amplifying the Voice of the African American ConsumerConsumer Connections Series: Amplifying the Voice of the Black Consumer – Part 2Consumer Connections Series: Summer Vacation + TravelConsumer Connections: Key Insights From Consumers During COVID-19 Shelter In PlaceContemporizing Traditional Qualitative ResearchCovid19: When Will Things Return to NormalCPG SmartMarket Shopper SegmentationCultureBeat Multicultural Market Research OverviewCultureBeat PULSE: April 2020 | Issue 4CultureBeat PULSE: December 2018 | Issue 2CultureBeat PULSE: July 2020 | Issue 5CultureBeat PULSE: June 2019 | Issue 3CultureBeat PULSE: Sept 2021 | Issue 6custom online communities and panels: a comprehensive guideDigital Qualitative: The Next Generatione-Commerce Shopper Essentials eBooke-Commerce Shopper market researchEffective Ways to Uncover Deep Emotional Insights from Online Qualitative ResearchEmpowering Your Strategies with Shopper Segmentationenhance your multicultural journey with c+r’s cultural discovery seriesESG Strategies: Aligning with Your Acquisition and Retention StrategiesEveryone Has an IPadExploring Brand Affinity Across Generations and EthnicitiesExploring Millennial ParentsExploring the Impact of Healthy Living Trends on Hispanics’ Purchase ChoicesFilling Up The Shopping Cart | A Look At Bicultural Hispanic ShoppersFind the Future: Taking Stock in Today’s Youth TrendsFocus Groups Aren’t DeadFocus Groups Aren’t Dead – a guide for 2024Generational Spotlight infographicGoogle Glass and Wearable Tech in Market Research: What’s Workinggrocery e-commerce essentials: now and in the futureGroundbreaking New Community of MillennialsHispanics and The HolidaysHispanics and the Holidays: ChristmasHispanics and the Holidays: ThanksgivingHoliday Wish ListHow Brand Affiliation Can Influence ShoppersHow Gen Z Are YouHow Hispanics Celebrate the HolidaysHow to Leverage Online Qual for Real Consumer ConnectionsHow Today’s Mobile Trends are Shaping the Future of Marketing ResearchIlluminator OverviewIlluminator: How to Get Clearer Shopper Insights for your BrandsIlluminator® Solutions to Amplify Shopper InsightsImmersive Online Discussions: Three Keys to Meaningful Client Engagement and Impactful InsightsInfographic: All the Colors of the Rainbow – Understanding the LGBTQ+ CommunityInfographic: Hispanics and the Holidays 2022Infographic: YouthBeat Generational Spotlight July 2021Insights into the Preschool MarketIntroducing YouthBeat® Global: A Glimpse into the Lives of Gen Z from a Global PerspectiveIs Your Business Recession-Proof? Learn From Some That Are! It’s All Over Their Faces: How Facial Coding Tech can Reveal what Kids Really ThinkKeys to Winning with Emerging Consumer TargetsLanding In Mom’s Shopping CartLatinoEyes® Hispanic Market Research OverviewLGBTq+ Perspectives: Narratives from an Untapped SegmentMaking the Connection with Millennial MomsMapping the Online Shopper Journeymarket segmentation research: a comprehensive guideMeeting the Unique Challenges of B2B Market ResearchMicro Communities: Ideal for Generational Viewpointsmillennial market researchMillions of Singles. Billions of Dollars. The Rise of the New Independents.More Than Meets The Eye: The Many Shades of Black IdentityMy COVID-19 Chronicles: Insights from the Consumer Connections CommunityMythbusting Digital Assumptions About Kids eBookMythbusting: Digital Assumptions About Kids and Families that are just Plain WrongNavigating the Murky Waters of Boys, Girls and Gender TodayNew Year’s Resolutions: A Gen + Life ReflectionOmni-Channel Marketing: Creating the Seamless Shopper Journeyonline qualitative researchOnline Qualitative Research: Beyond the Interactive Open-End to Open-Endless PossibilitiesOnline Qualitative: Cutting Through the ClutterOur Growing Nation: Understanding the Hispanic Shopperproduct testing in market researchQualitative ResearchRe-emerging from COVID: What Are Consumer and Shopper Attitudes & Behaviors?Research Communities + Partnerships: Seven Strategies to Take It Up a Notch!Research Communities + Partnerships: Seven Strategies to Take It Up a Notch!shopper market research: Adapting to a Post-COVID Marketplaceshopper market research: driving a trifecta winShopperEyes OverviewSocial Listening as a Compliment To Traditional Qualitative and Quantitative MethodologiesStep Right Up: Increase Your Odds of Landing in Mom’s Shopping CartSupercharge Your Segmentation Research with AI PersonasSurvey Data Quality: The Good, the Bad, The UglyThe 10 Best Practices from a Leader in Online QualitativeThe Culture Effect: Multicultural Millennials And HealthThe Diverse World of Communities and PanelsThe Evolution of Shopper Research in a COVID WorldThe Impact Bad Actors Have on Sample Quality and Brand StrategiesThe Importance of Including the Multicultural Voice in Your Insights + Marketing Strategy ProgramsThe In-Person Qualitative Research Evolution: Powered by COVID-19The Modern Preschool Parenting LandscapeThe Path to Product TestingThe Right Way to Conduct Agile ResearchThe Rise of Multigenerational Households and What it Means for MarketersThe Shopping Experience: Strategies to Influence Behavior at Shelf/PageThe Supermarket Shift: How Shoppers are Adapting to New Grocery TrendsThe U.S. Latina Market: Trends, Insights, and Strategies for SuccessTURF & Beyond: Research Techniques to Manage and Maximize Brand ShareTurn Your Actionability up to 11: Use Your Partners to Amplify Research Objectives for Results That MatterUncovering a Marketing Blindspot: The Rise of the Single Adult MajorityUnderstanding The E-Commerce ShopperUnderstanding the Hispanic Shoppers’ Digital EngagementUnleashing the Power of Advanced Online Qualitative ApproachesUnraveling the Complexities of Cultural IdentityWhat Are Consumers Thinking About In-Person Research Post COVID-19?What do Communities and Snowflakes have in common? No Two Are Alike!What the Quest for Balance Means for Your BrandWhat’s on Consumers’ Minds Now? Get All the Buzz with LiveHiveyouth and family researchYouthBeat YearBook 2016: An Inside LookYouthBeat: What Youth Want For The Holidays Digital Asset Landing Pages 14 Common Issues That Plague Brand Health TrackersA Decade of Shifting Youth CultureA Guide to Agile Market ResearchA Needle in a Haystack: Finding the Right B2B RespondentA Primer to Understanding Segmentation ResearchA Timely Conversation About Genuine Cultural ConnectionsA Timely Conversation about Segmentation ResearchA Timely Discussion About Communities and PanelsA Timely Discussion About Multicultural ResearchA Timely Discussion About Qualitative ResearchA Timely Discussion About Shopper InsightsA Timely Discussion About the Shopper JourneyA YouthBeat Spotlight: Starring Hispanic TeensAgile Research: The Best of Both Worlds Speed + QualityAlmost Famous: What Growing Up in a Performance Culture Means for Today’s YouthAmplifying the Voice of the African American ConsumerAmplifying the Voice of the Black Consumer, Part 3: How Brands Can Support the Black CommunityAn Important Announcement From C+R’s New President & CEOBest Practices For Finding and Engaging The B2B RespondentBeyond Generations: Leveraging Gen + Life for Deeper Consumer InsightsC+R COVID-19 Impact on American Consumers InfographicCommitment Over Campaigns: How to Build Real Relationships with Multicultural ConsumersCommunities and Panels: From Tactical to Strategic – There’s More Than Meets the EyeCommunities and Panels: Unique and Tailored Solutions for Diverse Audiences and InsightsConsumer Connection Series: Connecting with Hispanic Consumers to Amplify Their VoicesConsumer Connections Live Panel #1 – Five Key TakeawaysConsumer Connections Live Panel #1 PodcastConsumer Connections Live Panel #2Consumer Connections Live Panel #2 – Five Key Takeaways InfographicConsumer Connections Live Panel #3 – Five Key TakeawaysConsumer Connections Live Panel #3: Digging Deeper Into Grocery ShoppingConsumer Connections Live Panel #4 – Five Key TakeawaysConsumer Connections Live Panel #4: The Multicultural ConsumerConsumer Connections Live Panel #5 – Five Key TakeawaysConsumer Connections Live Panel #5: The Impact on the FamilyConsumer Connections Live Panel #6 – Five Key Takeaways InfographicConsumer Connections Live Panel #6: Understanding Where We Are Six Weeks LaterConsumer Connections Series – The COVID-19 Chronicles: Pop-up Online Immersive CommunityConsumer Connections Series: Amplifying the Voice of the African American ConsumerConsumer Connections Series: Amplifying the Voice of the Black Consumer – Part 2Consumer Connections Series: Part 2Consumer Connections Series: Summer Vacation + TravelConsumer Connections: Key Insights From Consumers During COVID-19 Shelter In PlaceConsumer Connections: The COVID-19 ChroniclesCultureBeat Multicultural Market Research OverviewCultureBeat PULSE: April 2020 | Issue 4CultureBeat PULSE: July 2020 | Issue 5CultureBeat PULSE: Sept 2021 | Issue 6Custom Gen Z Research Available from YouthBeat®Empowering Your Strategies with Shopper SegmentationEnhance your Multicultural Journey with C+R’s Cultural Discovery SeriesESG Strategies: Aligning with Your Acquisition and Retention StrategiesFocus Groups Aren’t DeadFocus Groups Aren't DeadGenerational spotlighthappy thanksgiving from c+rhappy thanksgiving from c+rhappy thanksgiving from c+rHispanics and The HolidaysHispanics and the Holidays: ThanksgivingHoliday Wish ListHow Brand Affiliation Can Influence ShoppersHow Hispanics Celebrate the HolidaysHow to Leverage Online Qual for Real Consumer ConnectionsIlluminator® Solutions to Amplify Shopper InsightsImmersive Online Discussions: Three Keys to Meaningful Client Engagement and Impactful InsightsInfographic: All the Colors of the Rainbow – Understanding the LGBTQ+ CommunityInfographic: Hispanics and the Holidays 2022Is Your Business Recession-Proof? Learn From Some That Are! LatinoEyes® Hispanic Market Research Overviewlearn about some exciting initiatives C+R has planned for the yearMicro Communities: Ideal for Generational ViewpointsMillions of Singles. Billions of Dollars. The Rise of the New Independents.More Than Meets The Eye: The Many Shades of Black IdentityMy COVID-19 Chronicles: Insights from the Consumer Connections CommunityNew DIY A&U Product For CPG Industry – Watch Demo Now!Online Qualitative Research: Beyond the Interactive Open-End to Open-Endless PossibilitiesRe-emerging from COVID: What Are Consumer and Shopper Attitudes & Behaviors?Spring into Qual with the #1 Qualitative Team for Thought LeadershipSupercharge Your Segmentation Research with AI PersonasSurvey Data Quality: The Good, the Bad, The UglyThe Diverse World of Communities and PanelsThe Evolution of Shopper Research in a COVID WorldThe Impact Bad Actors Have on Sample Quality and Brand StrategiesThe Importance of Including the Multicultural Voice in Your Insights + Marketing Strategy ProgramsThe In-Person Qualitative Research Evolution: Powered by COVID-19The New Independents eBookThe Nuts and Bolts of Product TestingThe Rise of Multigenerational Households and What it Means for Marketers The Shopping Experience: Strategies to Influence Behavior at Shelf/PageThe Supermarket Shift: How Shoppers are Adapting to New Grocery Trends The Trending Truth About Kids’, Tweens’, and Teens’ Media UsageThe U.S. Latina Market: Trends, Insights, and Strategies for SuccessWhat Are Consumers Thinking About In-Person Research Post COVID-19?What’s on Consumers’ Minds Now? Get All the Buzz with LiveHive TEAM Victoria McBrideAlly WilliamsAngela RobertsValerie ZieglerJen WilliamsLaura WestraadJaelynn TheobaldsMark SolotroffKayla MyhreTheresa CornettDerek BertelsenDarren BreeseJackie CutsingerChelsea GlassChristy SchlosserAlex MalhiotCailun GlickElizabeth LohseKathleen BlumAna VillodresErika PatiñoDonna Thompson BrentMatt WernerAmy RyanRossybel (Rosie) Palacios Amanda KrivanecJanet KnauerKevin KellyTeleka JohnsonKiara FreyNadine CastellanoDiego CalahorranoVictoria BondiTomasz BielatJerica AccettaAmelia CoxMargot BenishErin WeltersSergio PatiñoBrett BurbaAnna RossiNancy BaumAshleigh WilliamsMimie LundEmily ProzellerPatricia (Patti) FernandezJane OttGretchen HowerAlex Palermo Lisa BloxsonGina SusJorge Martínez-BonillaCasey SloanKelly GebhardtMichele BelakLynne BartosPatrick PanzenboeckScott HierbaumTodd EvistonErin BarberPaul MetzKat Figatner No posts Blogs “IDK, what do you want to watch?” Streaming in 2020, Will It Be Too Much To Handle?#MeToo to #NoMore: What the Silence Shattering Movement Means for Brands & MarketersFinding Freshness in Longevity: Insights from Years of ExperienceGrocery Retailers Have a Mixed Bag of Expectations for 2023Leveraging Community Engagement as a Performance MetricMarket Research Online Communities and Longitudinal Learnings12 Tips for Successful Virtual Ideation2019 Package Theft Statistics Report2020 Package Theft Statistics Report2020 Trends: Back to Basics2021 Package Theft Statistics Report2022 Package Theft Statistics Report3 Ways COVID Has Changed Home Improvement5 New School Lunch Truths5 Things to Remember When Writing a Market Research Report5 Tips to Help Your Brand Get Noticed on Social Media5 Ways to Know If You Have an Insight or Observation6 Examples of Successful Segmentation Studies7 Insights Brands Should Know About Connecting With Asian Americans8 Things Brands Need to Know About AI Persona SimulationsA Takeover We Are Okay WithA Better Way to Communicate with the LGBTQ CommunityA Comment on Teens and Religion from YouthBeat®A Day in the Life of a Market Research InternA Fresh Perspective on Online Qualitative ResearchA Lesson for Brands in Empathy BuildingA New Way to Separate Focus GroupsA Powerful Company Culture Empowers People to Make Decisions for ThemselvesA Spooktacular Celebration at C+R ResearchA YouthBeat Spotlight: Starring Hispanic TeensA YouthBeat® Spotlight Starring Black TeensAAPI Heritage Month at a Glance: Celebrating Diversity in the AAPI CommunityAcknowledging Intimate Behavior: Harnessing Emotional Insights from Online QualitativeAdapting Memes for Qualitative ResearchAdvertising Research: Is Research on Ad Effectiveness Worthwhile?Agile Market Research: What it is and How it WorksAI and a Glimpse at the Future of Segmentation PersonasAI Dilemmas in the Grocery Sector: Opportunities for Retailer and Shopper ConcernsAlexa, promote my brand: How companies are using smart speakers to engage with their customersAltbashes in the Metaverse? A Brief Look at Macro Trends We’re Anticipating in 2022Alternatives to Asking 'Why?'Amplifying the Voice of the Black Consumer Part 3 – How Brands Can Support the Black Community ─ Key TakeawaysAn Authentic View Into The Role Of The Black Father – The Real “Everyman” HeroAny Press is Good Press?Apps Provide New Ground for Shopper InsightsAre Gen Z and Millennials Ready for Real Estate Purchases?Are Shoppers Longing for a Simpler Time?Attitude & Usage Research: 6 Examples of a Successful A&U StudyAttitude & Usage Research: How It Works and What It Can Do for Your BrandAuthentic Multicultural Representation On TelevisionAuthentically Engaging Consumers with NFTs: Four Tips for BrandsB2B Market Research: What It Is and Why You Need ItBalancing Cost and Convenience: Key Trends Shaping the Meat IndustryBalancing Extreme Positive or Negative Attitudes in Focus GroupsBecause Culture and Tradition Matter: Dia de los Santos ReyesBenefits of a Collaborative CultureBest Digital Apps for Market ResearchBest Practices for Brand Health Tracking: Common Pitfalls and SolutionsBest Practices to Ensure Decision Fatigue Doesn't Affect Survey ResultsBeyond Generations: How Life Stage Deepens Consumer InsightsBeyond Pride Month: Understanding Transgender Day of Remembrance, Nov. 20thBig Data in Market ResearchBig Data Won the Election: Why that Matters to Market RearchBlack History Month 2024—A Time to Check Your Brand’s PulseBlack History Month Spotlight: #BlackGirlMagic – The Legacy of Black Women and Why Marketers Should CareBlack History Month Spotlight: #Oscarssoblack? Progress Within the Entertainment IndustryBlack History Month: An Introduction to African American History & CultureBlack Immigration + the Reverse Migration of the Black Population in the U.S.Black Representation Matters in MediaBlack Twitter: More Than Black ActivismBrand Moral LeadershipBrands College Students LoveBreaking Barriers, Building Futures: Celebrating Women’s Progress Across GenerationsBreaking Stereotypes: CultureBeat Highlights Latinas’ Pride and InfluenceBridging the Gap: Strategies for Meaningful Multicultural MarketingBuilding a Better Marketing Research ToolboxBuilding the Most Productive Online CommunityBuy Now, Pay Later Statistics and User HabitsC+R Guides Future Market Researchers at High School Career FairC+R Looks Forward to the Future While Sharing the Past in Their Corporate Social Responsibility MissionC+R Makes Crain’s Best Places to Work in Chicago List at #10 Among Midsize Companies!C+R Research Attends Chicago Children's Advocacy Center (Chicago CAC) Associates Board's Sugar Ball!C+R Research has Reached a MilestoneC+R Research Promotes Todd Eviston to PartnerC+R Research Welcomes a New B2B Research DirectorC+R Research's Online Qual Experts Speak at The Market Research Event (TMRE)C+R's Urban Dictionary: COVID-19 EditionCategory Management Reinvented to Bring Shopper Insights to the Forefront for CPG BrandsCelebrating Pride in 2020Celebrating Transgender Day of Visibility: An Important Opportunity for Your BrandsCell Phones and the Future of Market ResearchCensus Citizenship Question: Bad For Marketing Research?Changes in Grocery Shopping Habits During COVID-19Clean Food Label Initiative: A Warning for BrandsClean Label Initiatives: Balancers Consumers Approach to Clean LabelsClean Label Initiatives: Keep It Simple Consumers Approach to Clean LabelsClean Label Initiatives: Vigilant Consumers Approach to Clean LabelsClean Label Initiatives: What Do Consumers Actually Believe?Collages and Emotional ResponsesConcept Testing: Forced to Choose Just One? Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper InsightCongratulations to C+R's New MBA Graduate, Hillary Stifler!Congratulations to ConAgra!Congratulations to QRCA's Young Professional Award Winner: Ashleigh Williams!Congratulations, 2020 Grads!Consumer Behavior Is Shifting: Five Reasons Why You Need to Act NowConsumer Connections Series – Amplifying the Voice of the LGBTQ+ CommunityConsumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 – Generational POVs – Key TakeawaysConsumer Connections Series: Back To School Key TakeawaysConsumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices – Key TakeawaysConsumer Connections Series: Summer Vacation + Travel – 5 Key TakeawaysConsumer Trends to Stay Aware of During and After the COVID-19 PandemicCoping With COVID-19: C+R Partners With The Ad Council For Ongoing Coronavirus ResearchCorporate Pride: How Companies Can Support Pride MonthCOVID-19 Pandemic Impact: Observing the Effects in My NeighborhoodCOVID-19 Pandemic: Live Consumer Panel #1 – Five TakeawaysCOVID-19 Pandemic: Live Consumer Panel #2 – Five TakeawaysCOVID-19 Pandemic: Live Consumer Panel #3 – Five TakeawaysCOVID-19 Pandemic: Live Consumer Panel #4 – Five TakeawaysCOVID-19 Pandemic: Live Consumer Panel #5 – Five TakeawaysCOVID-19 Pandemic: Live Consumer Panel #6 – Five TakeawaysCOVID-19: Deciphering Consumer Stories to Help BrandsCOVID-19: The Impact on Consumers Across the CountryCOVID-19: The Impact on Consumers’ WalletsCrafting Surveys with the Mobile User in Mind – Part 1Creating the Trifecta with Shopper ResearchCultureBeat Celebrates Juneteenth, a Lesser Known African American HolidayCultureBeat Celebrates Resiliency and Black JoyCustom Generation Z Research AvailableDespite COVID, Brands Still Need Consumer Research to Know Where They StandDía de Los Muertos (Day of the Dead): A Quick Look into Culture and MarketingDid you know that October is LGBTQ+ History Month?Digging into Diversity Within the AANHPI CommunityDigital Main Street: How Small Businesses are Evolving During COVIDDisrupting Traditional Market ResearchDo fewer questions make sense in a focus group?Do Not Let Your Research Suffer from Decision FatigueDo We Even Need In-Store Checkouts Anymore?Does Marketing Research Live in an Echo Chamber? – Part 1Dollars and Eyeballs: Why the Sporting Industry is so LucrativeDon't Be Blinded By New Market Research TechnologieseCommerce + Online Qualitative Research Sitting in a TreeEight Strategies for Increasing Response Rates with Client Sample SurveysEmbracing the New World of Mobile ResearchEmerge Smarter: A Marketing Insight ResourceEmerging Trends in Market Research 2013Ensure the Most Shoppers See your Communicationsevery brand can find reason to celebrate black natural hairEveryone is truly awesomeExhale and Paradigm Shift For Youth And Their FamiliesFamilies Get Their Game Faces OnFind the Moments: Harnessing Emotional Insights from Online QualitativeFive Reasons Focus Groups Aren't Dead!Five Reasons Online Qualitative WorksFive Tips for Conducting Research with MillennialsFive Ways the Affordable Care Act Changed How Consumers Shop for HealthcareFive Ways You Know You Have a Brand LoyalistFlash Qual: When you need valuable qualitative insight, overnightFlying the Flag for All: Celebrating Disability Pride MonthFocus Group Moderators Can Learn from Geologists DilemmasForecasting the Future of Market ResearchFour Imperatives for Keeping Brands Relevant in the Coming MonthsFour Keys to a Great SegmentationFour Rules for Creating User ArchetypesFour Steps to Encourage Metaphorical ThinkingFour Tips for Marketing to the LGBTQ+ CommunityFour Ways to Build Positive Relationships with ClientsFour Years Later and Singles Still Rule!From Data to Personas: How We Are Harnessing AI for more Actionable SegmentationGen Alpha and Gen Z Look To The FutureGen Alpha’s Growing Influence: Understanding the $28 Billion Direct Spending Power Shaping Retail TrendsGender Pronouns: Small words that make a big differenceGeneration vs. Life Stage – How to Glean Insights Through Micro CommunitiesGeneration Z Now Has a Cohort of AdultsGetting More Out of Qualitative ResearchGoing Beyond Typical: Giving the Neurodivergent Community a VoiceGrocery Shopping with a SmartphoneGrocery Store Satisfication Survey Reveals US Regional DifferencesGrowing Appreciation For Black Hair HeritageHair and Beauty: Celebrating Individuality Within the Black CommunityHair Love: The Evolution of Hair Acceptance + Discrimination in the Black ExperienceHalloween History and 10 Fun FactsHappy Black History MonthHappy Lunar New Year!Highlights of My Market Research Internship in ChicagoHispanic Heritage Month: A Melding of Old and New TraditionsHispanic Market Research: Don't Get Lost in TranslationHitting the Reset Button: Our Approach to Conducting Research in Times of UncertaintyHoliday Travel During COVID-19How a Multicultural Marketing Research Moderator Continues to Learn about Evolving CulturesHow Brands Can Respond to the Movement Toward CraftHow Builders Seek to Create More Community as Technology Becomes More IsolatingHow Employers are Dealing with Rising Pharmacy CostsHow GLP-1 Prescriptions are Reshaping Food and Beverage TrendsHow Many New Technologies Are Capable of Putting Your Marketing Research Company Out of Business?How Market Research Can Help You Understand Consumers' Desire PathHow Much Diversity Is Enough In Kids Media?How Our Environment Influences What We BuyHow Shopper Insights Boost CPG Brands – 5 ExamplesHow to Develop 'Insights' that Mean SomethingHow to Get the Most Out of Your MROCHow to Obtain and Use Actionable Shopper InsightsHow to Respond to Change in the Market Research IndustryHow to Succeed with Agile Research: 6 ExamplesHow to use Agile Methods with In-Person Qualitative ResearchHow Understanding Yard Signs Helps Us Understand Text AnalysisHow Young People Will Grow Into the Current Labor ForceHurtling Into 2022 And Beyond: Inspiration From CES 2022Identifying Untapped Healthcare Benefits: Could Amazon’s New Health Service Be a Game Changer?If Latinos Can Influence a Presidential Election Imagine Their Potential Impact on Your BrandIntegrating Occasion Segmentation in Shopper InsightsIntimacy & Empathy with Webcam InterviewsIs It OK If Your Market Research Isn’t Always Revolutionary?Is It Time to Write the Eulogy for NFTs?Is the ‘Organic’ Trend Wilting?Is the 'Innovate or Die' Mentality Applicable to Market Research?Is There Any Truth to Canadians Being Nicer Than Americans?Journey Mapping – A Visual Way to Get Closer to Your Consumers and Their NeedsJuneteenth – A Time to Celebrate and an Opportunity to EducateJuneteenth 2022 – A Celebration of Freedom!Juneteenth Reflection – Soul Food’s Role in Black Consumer HealthKeeping Behavioral Economics Theories at the Forefront for Concept TestingKeeping Kids Safe OnlineKey Benefits of Regular Client Meetings: Communication, Connection, and CollaborationLatin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful LanguageLess Is More: Avoiding Choice OverloadLessons for Market Research from Black Friday and Cyber MondayLessons from a Summer Internship at C+R ResearchLessons Learned During My Internship & First Year Working for a Chicago Market Research FirmLet’s Talk About Lunch BreaksLeveraging Online Behavior: Harnessing Emotional Insights from Online QualitativeLGBTQ+ Celebrating Our DifferencesLGBTQ+ Healthcare for Older Americans: A Call for Inclusivity and Tailored ResourcesLGBTQ+ rights are still facing serious threats – How can brands help?Likes and Dislikes of the Youth AudienceLunar New Year: Traditions and How Brands Have Embraced ItMaking a Difference in Our Community: Inspiring Our Youth Through MentorshipMaking A Difference In Our Community: 10 Years Of Partnership With The Chicago Children's Advocacy CenterMaking a Difference in Our Community: Partnering with Cristo-ReyMarket Research and The Rising Data TideMarket Research Considerations During the COVID-19 PandemicMarket Research Event Recap: Categorization is CommunicationMarket Research has to Adjust for the Shift to MobileMarket Research in a Multicultural WorldMarket Research Insights can Help Overcome Competitors Brand LoyaltyMarket Research Online Communities + Longitudinal LearningsMarket Research Trends At Youth Mega MashupMarket Research: From Academia to Real WorldMarketers Should Celebrate Hispanic Heritage Year-RoundMarketing Insights from Black History Month: A Look at Faith and CommunityMarketing Insights from Black History Month: A Look at Black Influence on Pop CultureMarketing Insights from Black History Month: A Look at Food and Dining TraditionsMarketing Research in a Non-Linear WorldMarketing Research or Marketing Insights?Marketing to Hispanics: English? Si por favor. Espanol? That too.Marvels of Stan Lee's Multicultural UniverseMeasuring Emotional and Neurological Responses with C+R’s New SmartPulseMeasuring the Impact of COVID-19 on Our Healthcare SystemMentoring the Market Researchers of TomorrowMid-Autumn Festival: Has the Tradition Shifted? New Ways Millennials and Gen Z CelebrateMillennial and Gen Z Omnishoppers: It’s About Experiences, Values & SolutionsMillennials and Complementary and Alternative Medicine: What does it mean for the healthcare Industry?Millennials' Entrepreneurial MindsetMLK and His Legacy: Lessons for Marketers and Market ResearchersMobile Device Research Illuminates Teen Shopping and Spending BehaviorMobile Internet Users and the Future of Market ResearchMobile Payment: A Huge Opportunity for Market ResearchMore Market Research Should Focus on Urban AreasMore Than February: Beyond Black History MonthMore Than the Struggle: Black/African American Consumers + The Luxurious LifeMoving from supplier-side to client-side…and back againMulticultural and Hispanic Marketing: A Marathon Not a SprintMy Experience and Skills Learned as an Intern at One of the Top Market Research Firms in ChicagoMy Summer Internship Experience Learning Market Research in ChicagoNavigating Deal Fatigue: Strategies to Retain Customer Loyalty in a Discount-Driven MarketNavigating Dynamic Pricing in Grocery Retail: The impact of Electronic Shelf LabelsNavigating Generational Shifts in Grocery Shopping Habits Amid InflationNavigating the 2024 Grocery Landscape: Insights from C+R ResearchNavigating the Complex Landscape of AI, Language, and BiasNavigating the Quarantine – By A Former Technologically Challenged IndividualNavigating Your Shoppers' JourneyNet Promoter Score (NPS): Managing the ObsessionNew Infographics: The Voices of Gen Z and Gen AlphaNot All Online Community Engagement Is Created EqualNot Every Day Is Always the Same: How to Celebrate Hispanic Heritage Month with IntentionNot Your Parents’ DIY: How the Economy and Technology Are Impacting the Future of the Home Improvement CategoryOctober 13th Is the New Black FridayOnline Communities and Panels: Keeping Heritage in All That’s NewOnline Communities Are Here to StayOnline Qualitative Solutions in QuarantineOnline vs. Face-to-Face Qualitative ResearchOptimizing D-I-Y Market ResearchOur 66th Day at Home: What habits have changed for good?Our Two-Cents on this Year’s IIEX ConferenceOvercoming Work-From-Home Pitfalls and Staying Productivepart 1: Navigating the Nuances of Engagement with the Black Community Amid Shifting Cultural Dynamicspart 2: Navigating the LGBTQ+ Landscape: Insights for Market Research in a Polarized SocietyParticipation Trophies According to Kids, Tweens, and ParentsPokémon Go is a Game-Changer, and Why We've #GottaCatchThemAllPride Marketing in the Time of COVID-19Pride Month Marketing: From Riot to RetailPride month: Preparing Your Brand for Marketing SuccessPrioritizing Engagement in Online Qualitative ResearchQualitative Research Trends in Political ResearchQualitative Research: The Return to In-Person FieldworkReflecting on Juneteenth: Voices from C+R ResearchRegional Differences Matter in Market ResearchResearch Carries on During These Uncertain TimesRevisiting COVID-19: American Consumers 60 Days LaterSaluting Inspiring Women During Women’s History MonthSaving qualitative Research for LastSchool’s Out! Now What?Self-Service Restaurants: The Way of the Future, or a Blip in the Restaurant SceneSentinel and C+R’s Data Quality PhilosophySeven Keys to Understanding the Parent/Child Shopping DynamicShopper Insights at the Grocery StoreShopper Insights: Private Label Gains During InflationSix Consumer Segments Your Brand Should Be Marketing ToSmarter Segmentation Research – The Time is Now!SmartMarket Segmentation: Finding Your Target with Affordable, Agile Market ResearchSmartphones are Changing the Shopping ExperienceSpring into Qual with the #1 Qualitative Team for Thought LeadershipStand Together: How to Support the LGBTQ+ Community This IDAHOBITStrategy Activation Workshops: A Great Way to Maximize Your ROI on Your Research DollarsSubscription Service Statistics and CostsSummertime Fun Makes a ComebackSurvey Reveals Factors Driving Craft Beer GrowthTaking B2B Research to the Next Level: Examples from Industry ExpertsTaking Your CPG Brand to the Next Level with Market ResearchTasting History: Celebrating the Diverse Culinary Traditions of the Black CommunityTech Takes Its Foot Off the Kid Gas Pedal: Consumer Electronics Show 2020 RecapThe 2021 Shopping RevolutionThe Barriers to Healthcare for the LGBTQ+ CommunityThe Benefit of Using Market Research Online CommunitiesThe Benefits of a SAS 70 Security Audit for Market Research FirmsThe Benefits of Using Communities and Panels for Product TestingThe Best Ways to Segment InterviewsThe Birth of Pride MonthThe BLM Movement and YouthThe BLM Movement And Youth: Where Are They Now?The Connection Between Hair and Identity in Black CultureThe Cost of Bad Data: Why Data Quality is More Important Than EverThe Death of Hugo Chavez and Its Effect on the Venezuelan Population in the USThe Difference Between Online Communities and Focus GroupsThe Drivers of Change in Marketing ResearchThe Effects of Change in Corporate Decision Making on Market ResearchThe Evolution of Data Security and Privacy at C+R ResearchThe Evolution of LogosThe Evolution of Qualitative Research: From On-line to On-everywhereThe Future of Digital Advertising: A Cautionary TaleThe Future of Grocery Shopping: A Hyper-Personalized ExperienceThe Future of Sample PanelsThe Future of Streaming Services and EntertainmentThe Growth of Market Research OrganizationsThe High Price of Being SingleThe Impact of COVID-19 on Parents + YouthThe Impact of Cultural Shifts/Trends on the MarketplaceThe Implications of 'Womaning Down'The Implications of A Screen in Every RoomThe Implications of Behavioral Economics on Market ResearchThe Importance of Understanding Culture from Diverse LensesThe Information Age with Cell PhonesThe Key to Developing Market Research ReportsThe Magic of Friday Nights for MROC EngagementThe Marketing of Mary JaneThe Metaverse and What it Means for ShoppersThe Multitasking Generation: New Study Reveals TV Habits of Generations X,Y, and iThe New Challenges for B2B Market ResearchThe New E-Commerce: The Rise of Subscription ServicesThe New Independents (Singles) Attitudes Toward Relationships and MarriageThe New Independents: Marketing to the Single AdultThe Number of People Identifying as LGBTQ+ Has Doubled in 10 years. What's Driving the Increase?The Power of Metaphors in Market ResearchThe Power of Research During Collaboration: Why You Need Consumer Insights to Fuel Successful Brand PartnershipsThe Pulse on How Hispanics Celebrate the HolidaysThe Renaissance of Humor in Advertising: A Breath of Fresh Air in Brand CommunicationThe Resale Market: Kind to Wallets and the Planet While Making Fashionistas HappyThe Rise of Curated SamplingThe Rise of DIY Beauty in the Multicultural CommunityThe Rise of Impulse Shopping in the eCommerce WorldThe Significance of Celebrating InclusionThe Soup-to-Nuts of Product Testing LogisticsThe State of Craft BeerThe Story of HanukkahThe Timelessness of Dr. Martin Luther King Jr.’s Dreams and MessageThe Use of Crowdsourcing in Market ResearchThe Use of Emojis in Market ResearchThe Use of Social Media in Pharmacy Market ResearchThink Beyond Demographics to Understand Your ConsumersThree “Little” Ways I am a Different ConsumerThree Essentials for Successful BrainstormingThree Keys to Ensure Your Brand Gets Its Multicultural Marketing RightThree Market Research Themes from TMREThree Perspectives of Hispanic Retro-Acculturation (Part 1): Motherhood Inspires Re-acculturationThree Perspectives of Hispanic Retro-Acculturation (Part 2): A Teenager Reconnects with His Hispanic HeritageThree Perspectives of Hispanic Retro-Acculturation (Part 3): Acculturated to BiculturalThree Things Only Focus Groups Can DoThree Ways Qualitative Research Makes Quantitive Projects Run SmoothlyThree Ways to Turn Recessionary Lemons into LemonadeThumb-Tackling into the Future News 'Buy Now, Pay Later' Apps Are Taking Over Holiday Shopping Season. Here's What to Know About the Risks11 Grocery Sales You Didn’t Know to Look for Between Thanksgiving and Christmas5 common financial mistakes and how to fix them90,000 Packages Are Stolen in N.Y.C. Every Day. How One Building Fought Back.A New Era of Grocery Shoppers | Restaurant Recovery SeriesAlmost 90 percent of Americans Say They Want Grocery Stores to Place Buying Limits on ItemsAs COVID-19 Triggers Resurgence In At-Home Cooking, Are Dine-In Restaurants In Trouble?Black-owned food businesses are seeing a surge in publicity and customers—and hope that investors are nextBuy Now, Pay Later vs. LayawayC+R Assists National Pork Board with Hispanic Research to Better Meet the Needs of Hispanic ConsumersC+R partners with the Association of Genuine Alaska Pollock Producers (GAPP) to help understand consumers’ perceptions of Surimi SeafoodC+R Recognized as One of Chicago’s Largest Women-Owned BusinessesC+R Research and Signoi Join Forces to Transform Shopper Insights with AI-Powered PersonasC+R Research Applies Nexxt Intelligence’s inca SmartProbe for Deeper Behavioral InsightsC+R Research Partners with CloudArmy to add Neuro Insights for Implicit TestingC+R Research Ushers in its 4th Generation of Leadership: Erin Barber as President and Chief Client Officer, Paul Metz as CEOC+R Supports ARF’s WIDE Scholarship and Diversity ProgramC+R’s President + CCO, Erin Barber Featured in P2Pi SpotlightConsumers spend an average $133 more each month on subscriptions than they realize, study showsCoping with COVID-19: What Americans Need, Feel and Fear About the Coronavirus PandemicCrain’s Selects C+R Research as one of Chicago’s Best Places to WorkCup Noodles Clothing? Product Constellations Can Drive Brand ExtensionsDemographic changes enhance demand for global foodsDifferent generations value clean-label in different waysFederal government wants Americans to buy groceries online, but most people on SNAP can’tGlobal Foods on the Rise: Hear from C+R’s Shopper Insights VP as ethnic aisle revenues totaled $8.84B this yearHere’s How Much Americans Are Spending on Craft BeerHere’s More Evidence that Millennials are Beer SnobsHow Brands Are Shifting Ad Campaigns Amid The COVID-19 OutbreakJohnsonville Partners with C+R for Multicultural Marketing Success Featured on CBS Evening NewsMulticultural shoppers are an enticing seafood targetNC Locale has Second-Most Craft Breweries in U.S., Report SaysNew Study Shows What’s Behind Craft Beer’s GrowthOptimizing for Remote Kid PlaytestingRethinking the In-Store Sensory ExperienceStop Paying for Unused SubscriptionsSuper Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News) #2Surimi Seafood Study Shows Consumers Consider Wild Alaska Pollock a PlusThe Average Value of a Stolen Package Is $112. Here Are 5 Tips to Prevent TheftThe best home security systems of 2021: From DIY devices to professionally monitored systemsThe Wonderment of Experiential RetailThese Cities Have the Most Breweries Per CapitaTo Call or Not to Call: The Trend of TextingVermont Is Officially America's Craft Beer CapitalVermont Named Craft Beer Capital of USWhat makes Target so popular among Gen Z consumers?Why it’s ‘crucial’ for retailers to operate robust ethnic food aislesWill 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?Working From Home Dispersed Tech Workforces But It Did Little To Increase Diversity Events 2021 HIRI Virtual Summit2023 HIRI Home Improvement Insights Summit2024 HIRI Home Improvement Insights SummitABA Member Research Webinar – Clean Label Insights: Understanding Baked Goods ConsumersACR Conference 2021ANA Multicultural Marketing & Diversity ConferenceAnnual Meat ConferenceAOCS ExpoCMA/SIMA Annual ConferenceCMA/SIMA Annual ConferenceCMA/SIMA Annual ConferenceHispanic Marketing Council SummitIIEXIIEXIIeX North AmericaIIEX North AmericaInsights Association’s Corporate Researchers Conference (CRC)Insights Association’s Corporate Researchers Conference (CRC)Insights Association’s Corporate Researchers Conference (CRC)Insights Tech Showcase, Quant ShowcaseOnline & Digital Grocery Summit USAQual360 NAQual360 North AmericaQuirk’s ChicagoQuirk’s ChicagoQuirk’s ChicagoQuirk’s Los AngelesQuirk’s New YorkQuirk’s Virtual SessionQuirk’s ChicagoRoad to TMREThe Quirk’s Event – ChicagoThe Quirk’s Event – dallasTMRETMRE @ HomeTMRE @HomeTMRE @HomeTMRE All Things InsightsTMRE Digital WeekTMRE DIY Market Research Digital WeekTMRE LiveTMRE LiveTMRE LiveTMRE: The Market Research Eventuniversity of wisconsin marketing summitVIBE Black Marketing Research Professionals Job Listings PEOPLE + CULTURE COORDINATOR / OFFICE MANAGER
Identifying Physicians’ Roles in Patients’ Pharmacy Selection to Refine Brand Vision and Develop Strategy
A Third Perspective: Social Listening as a Complement to Traditional Qualitative and Quantitative Methodologies
Turn Your Actionability up to 11: Use Your Partners to Amplify Research Objectives for Results That Matter
Amplifying the Voice of the Black Consumer Part 3 – How Brands Can Support the Black Community ─ Key Takeaways
Black History Month Spotlight: #BlackGirlMagic – The Legacy of Black Women and Why Marketers Should Care
C+R Looks Forward to the Future While Sharing the Past in Their Corporate Social Responsibility Mission
Conducting Qualitative Research in Emerging Markets: Lessons from the Field Lesson #1: Collaboration Enables Deeper Insight
Consumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 – Generational POVs – Key Takeaways
Consumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices – Key Takeaways
Gen Alpha’s Growing Influence: Understanding the $28 Billion Direct Spending Power Shaping Retail Trends
Making A Difference In Our Community: 10 Years Of Partnership With The Chicago Children's Advocacy Center
Millennials and Complementary and Alternative Medicine: What does it mean for the healthcare Industry?
Not Your Parents’ DIY: How the Economy and Technology Are Impacting the Future of the Home Improvement Category
part 1: Navigating the Nuances of Engagement with the Black Community Amid Shifting Cultural Dynamics
The Power of Research During Collaboration: Why You Need Consumer Insights to Fuel Successful Brand Partnerships
Three Perspectives of Hispanic Retro-Acculturation (Part 2): A Teenager Reconnects with His Hispanic Heritage
'Buy Now, Pay Later' Apps Are Taking Over Holiday Shopping Season. Here's What to Know About the Risks
Black-owned food businesses are seeing a surge in publicity and customers—and hope that investors are next
C+R Assists National Pork Board with Hispanic Research to Better Meet the Needs of Hispanic Consumers
C+R partners with the Association of Genuine Alaska Pollock Producers (GAPP) to help understand consumers’ perceptions of Surimi Seafood
C+R Research Ushers in its 4th Generation of Leadership: Erin Barber as President and Chief Client Officer, Paul Metz as CEO
Global Foods on the Rise: Hear from C+R’s Shopper Insights VP as ethnic aisle revenues totaled $8.84B this year
