Vice President, Quantitative Research
Nadine Castellano, Vice President, has served as a research partner for renowned national and global brands within the food and beverage, travel, retail, manufacturing, and healthcare spaces for nearly two decades. In her research career, she has focused on designing and executing high quality research at the intersection of data analytics, strategic insight, and business strategy. She has extensive experience with satisfaction, attitude and usage, market segmentation, concept and advertising testing, positioning, and customer experience research. Nadine’s interest in analytics and visualization shapes her approach to developing actionable insights that drive clients’ business decisions.
Nadine received a Bachelor of Science from the University of Wisconsin-Madison and completed her MBA with a Marketing emphasis from the Tippie College of Business at The University of Iowa. She has taught courses on marketing research, marketing analytics, and data visualization, and leverages the latest learnings from academia to create successful client solutions.