Audience Expertise

generational research

age matters

When it comes to attitudes, behaviors, and purchasing habits, age matters. We bring decades of cross-generational research experience to the table. Over the years, we’ve conducted research both within and across age cohorts and have developed a keen understanding of each group’s behaviors and values.

Whether your business growth depends on Gen Alpha, Gen Z, Millennials, Gen X, or Boomers, we provide the information and insights that help you make smart decisions.

gen alphas, gen zers, millennials, gen xers, and boomers

C+R knows generations! From Gen Zers to Millennials to Gen Xers to Boomers, we have experience in all of them. And over the last decade, our Youth and Family division, YouthBeat, has been getting to know Gen Alpha – young people born starting in 2010. We are also constantly studying the habits, behaviors, and attitudes of Millennials—currently the largest generation of adults— and have been since they were in grade school.

working within and across age cohorts

Our experts have conducted research both within and across age cohorts and can help you move beyond generalizations and stereotypes to develop a nuanced understanding of your target consumers whether they are parents, children, or even grandparents.

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