Audience Expertise

lgbtq+ research

Attuned to the LGBTQ+

LGBTQ+ consumers have been around for a long time – longer than the acronym itself. But they’re more visible and more important to your brand than ever before. While there is no official statistic on the prevalence of the LGBTQ+ population, we see estimates ranging from 3.5% to 11% of the US population. The LGBTQ+ community tends to exercise a fair amount of brand loyalty and have significant purchasing power. If it isn’t already part of your strategy, marketing to LGBTQ+ consumers should be on your priority list.

take the next step

Four Tips for Marketing to the LGBTQ+ Community


messaging that goes well beyond pride month

C+R Research has years of experience helping brands with their LGBTQ+ marketing efforts. Like any cultural identity, the LGBTQ+ community is diverse – diverse in their sexual orientation, gender expression, race, ethnicity, age, income, and all the other attributes that make each member of a community distinct.

Our CultureBeat team is attuned to all that unites the LGBTQ+ community, while understanding the uniqueness of each consumer. With years of qualitative, quantitative, and mixed methods experience, we’re here to help you develop authentic messaging that goes well beyond Pride Month.

explore featured
lgbtq+ case studies

take the next step

let’s discuss your upcoming project