Anna Rossi
Senior Director, Quantitative Research
meet anna
Anna Rossi is a Senior Quantitative Research Director at C+R Research. Anna manages a variety of custom research projects including segmentations, awareness & usage research, tracking studies, and concept tests.
As a member of CultureBeat, C+R’s multicultural research team that brings deep cultural insights to our research projects, Anna has led research initiatives focused on understanding a variety of diverse consumer cohorts. She specializes in the LGBTQ+ community where she has over 10 years of academic and market research experience. Anna also leads C+R’s LGBTQ+ Cultural Discovery Series, which aims to ground & provide important contextual knowledge to your team, either as a standalone or prior to conducting research on the LGBTQ+ community. Anna enjoys leveraging her knowledge to uncover the impact of cultural influences on consumer behavior and to educate colleagues & brands about multicultural cohorts.
Anna holds a Bachelor of Arts in Sociology and Philosophy from Illinois Wesleyan University and a Master of Arts in Sociology with a LGBTQ Studies Certificate and Graduate Teaching Certificate from Northern Illinois University. Prior to joining C+R Research, Anna’s research background was focused on the LGBTQ+ community and mass media’s impact on viewer perceptions & attitudes.
